SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp™, an Acxiom® company (NASDAQ: ACXM), today announced the launch of LiveRamp Customer Link, a new SaaS product that connects campaign and sales data across channels and devices, solving the linking challenge that prevents marketers from creating a unified view of customer activity. Customer Link extends LiveRamp’s suite of open connectivity services, creating new opportunities for brands to work with their preferred DMPs, DSPs, and attribution platforms to analyze cross-channel campaigns, perform closed-loop measurement, and refine audience models.
American Express, Nielsen Catalina Solutions, TD Ameritrade, Sony, TiVo, and other leading brands are using Customer Link to meet a range of needs, including delivering better customer experiences, optimizing campaigns, and measuring the impact of marketing on sales.
“LiveRamp helps us connect our offline retail sales data with media exposure data, so we can accurately measure the incremental sales lift from campaigns that take place across display, video, and mobile channels,” said Mike Nazzaro, CEO at Nielsen Catalina Solutions.
Customer Link connects data across more than 200 integrated partners in LiveRamp’s rapidly growing ecosystem. Client offline and online records are ingested, anonymized, and then matched to privacy-safe links that represent a unique customer through advanced recognition technologies that include LiveRamp exact 1-to-1 matching and AbiliTec®. Finally, matched records are delivered to client analytics teams or attribution platforms for analysis.
More than 25 leading DMPs, DSPs, attribution platforms, data providers, and measurement services companies have created new or expanded partnerships with LiveRamp to use Customer Link, including Adobe, Analytic Partners, Beintoo, Compass, comScore, Datastream, Ensighten, Integral Ad Science, Kantar Shopcom, Krux, MarketShare, Marketing Evolution, MediaMath, Nielsen, Relevate, RUN, Stirista, TransUnion, V12, Vendigi, and Videology.
“Connected data is key to measuring the performance of marketing campaigns. Through our partnership with LiveRamp, we’re able to use data linked at the consumer level to help marketers understand the impact of advertising campaigns on in-store and online sales,” said Serge Matta, CEO of comScore.
“By complementing our extensive analytics foundation within Adobe Audience Manager with Customer Link data, LiveRamp helps our clients gain deeper insight into complex customer journeys that span multiple channels and devices over time,” said Amit Ahuja, GM of Data Management, Adobe.
Customer Link represents a major step forward in LiveRamp’s mission to connect the digital marketing ecosystem. By operating as a neutral provider of open services that are simple, standardized, and secure, LiveRamp accelerates innovation and provides all parties with the freedom to choose the technologies that are right for them.
“We’ve expanded beyond data onboarding and now offer a suite of data connectivity services that help marketers unlock greater value from their preferred marketing platforms,” said Travis May, President and GM of LiveRamp. “With better connections across the tools they use every day, marketers can gain the insights they need to deliver superior customer experiences and achieve better business results.”
LiveRamp connects more than 200 digital marketing platforms and data providers. We help marketers eliminate data silos and unlock greater value from the tools they use every day. By onboarding and unifying customer data across disparate systems, we provide the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales. LiveRamp is an Acxiom company. For more information, visit LiveRamp.com.
Acxiom is an enterprise data, analytics and software-as-a-service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 45 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.