SUNNYVALE, Calif. & MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Yahoo! Inc. (NASDAQ: YHOO) has completed its acquisition of Polyvore.
The acquisition will enhance Yahoo’s consumer and advertiser offerings and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers. Broadly, Polyvore will accelerate Yahoo’s Mavens growth strategy (mobile, video, native, social).
In addition to natural integrations with Yahoo Style and Yahoo Beauty, Polyvore’s strong media experience, where community-powered content is curated and actionable for shoppers, will enhance the full portfolio of Yahoo’s digital magazines and verticals. Polyvore’s technology brings a proven native ad model, new compelling native ad formats, and strong advertising relationships with more than 350 retailers to Yahoo’s fast-growing native advertising platform, Yahoo Gemini.
With Yahoo’s support and investment, Polyvore products and services will continue to operate. The Polyvore team will join respective Yahoo offices in Sunnyvale, San Francisco and New York and Polyvore Co-Founder and CEO Jess Lee will report directly to Simon Khalaf, SVP, Product & Engineering, Publisher Products at Yahoo.
Polyvore is a shopping site where you can give and get styling ideas from the world's largest style community. Polyvore provides brands and retailers a way to connect with influential consumers and drive sales through native advertising solutions. Polyvore has offices in Mountain View, San Francisco and New York. For more info, visit www.polyvore.com.
Yahoo is a guide focused on informing, connecting, and entertaining our users. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).
This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo's acquisition of Polyvore, as well as Yahoo's strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the anticipated benefits to Yahoo, including strengthened relationships with retailers, expanded product ads, and acceleration of its Mavens growth strategy, as well as the anticipated benefits to users and advertisers may not be realized. More information about potential factors that could affect Yahoo's business and financial results is included under the captions, "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations," in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2014 and Quarterly Report on Form 10-Q for the quarter ended June 30, 2015, which are on file with the Securities and Exchange Commission (“SEC”) and available at the SEC's website at www.sec.gov.