TEL AVIV, Israel--(BUSINESS WIRE)--Blonde 2.0 (www.blonde20.com), leading global PR firm, has been recognized as the winner in two categories of Ragan’s 2015 Digital and Social Media Awards. The company was awarded Best PR Campaign and Best Viral Campaign for its work on the launch of Yo, the app launch heard around the world.
The viral sensation ignited a storm of coverage after technology influencer Robert Scoble shared the app with his followers. Within 48 hours of the press release, Yo downloads were at a record breaking high, going from 50,000 users to over one million.
The campaign received over 3,600 unique posts in tech media, mainstream publications, and other news outlets, as well as making an appearance on major TV shows such as The Colbert Report and HBO’s Silicon Valley.
“We’re honored to be named the winner of these two awards from among such world class nominees,” said Ayelet Noff, Blonde 2.0 CEO and Founder. “It’s such a privilege to see the team’s hard work and dedication recognized by such a well respected organization in the industry.”
According to PR Daily: “PR pros are often tasked with making something “go viral,” but few succeed. However, that’s just what Blonde 2.0 accomplished with the messaging app “Yo.” The excellent work of igniting a positive virtual firestorm earned top honors in not one but two categories in Ragan’s 2015 Digital and Social Media Awards: Best PR Campaign and Best Viral Campaign.”
The awards competition is among the most prestigious in the PR and communications industry. The finalists set industry standards for creativity, innovation, and brand building with their work, making a difference in the way we communicate.
About Blonde 2.0:
Blonde 2.0 is an award-winning global PR agency based out of Tel Aviv, with a US branch in Boston, MA. Headed by Ayelet Noff and Motti Peer this team of over 25 driven professionals is one of the leading forces in PR for startups, enterprises, and lifestyle brands. Blonde 2.0 provides the know-how to publicize any brand on a global scale, in order to help it reach its business goals.
