POWHATAN, Va.--(BUSINESS WIRE)--PIEtech, Inc., creator of MoneyGuidePro®, the industry’s leading financial planning software, is pleased to announce that the company has been selected for inclusion in LPL Financial’s new Vendor Affinity Program.
LPL, the nation’s largest independent broker dealer, developed Vendor Affinity to help LPL advisors reduce the complexity and costs of running their businesses. The program offers a centralized list of vendors who have been reviewed by LPL and have agreed to provide their products and services to LPL advisors at preferred prices. PIEtech was selected for the program based on the value they can provide advisors as an innovator in goals based financial planning.
“We recognize that technology is a major contributor to creating increased efficiency and driving greater productivity in our clients’ businesses,” said Victor Fetter, LPL Financial managing director and chief information officer. “Being able to connect LPL clients with leading technology solution providers adds a new dimension to the level of service and support we can provide to clients to help them manage and grow their businesses.”
“Advisors face the prospect of being overwhelmed by wave after wave of rapidly emerging technology,” said Kevin Knull, CFP®, President of PIEtech, Inc. “Our goal is to harness that technology in ways that make advisors’ jobs easier and client relationships stronger. We are pleased to be included in a program that reflects our shared goal of reducing the complexity of the advisors’ work.”
MoneyGuidePro’s inclusion in the program is in keeping with the company’s goal of making the financial planning process easier and more profitable for advisors and their clients. “LPL is a leader in the independent broker dealer space, and MGP is the leader in the financial space; it is encouraging to see the firms working together,” said Joel Bruckenstein, President of Technology Tools for Today (T3).
To learn more about how MoneyGuidePro is working to help advisors create better plans for more clients in less time, visit www.moneyguidepro.com.
MoneyGuidePro, innovated by PIEtech, Inc., is the industry’s leading financial planning software. MoneyGuidePro makes powerful, profitable planning easy, allowing financial advisors to help more clients achieve their financial goals. MoneyGuidePro provides college, retirement, estate and Social Security planning, investment and insurance needs analysis, technology integration and account aggregation. For more information on MoneyGuidePro visit, www.moneyguidepro.com.
About LPL Financial
LPL Financial, a wholly owned subsidiary of LPL Financial Holdings Inc. (NASDAQ:LPLA), is a leader in the financial advice market and serves $486 billion in retail assets. The Company provides proprietary technology, comprehensive clearing and compliance services, practice management programs and training, and independent research to more than 14,100 independent financial advisors and more than 700 banks and credit unions. LPL Financial is the nation's largest independent broker-dealer since 1996 (based on total revenues, Financial Planning magazine, June 1996-2015), is one of the fastest growing RIA custodians with $112 billion in retail assets served, and acts as an independent consultant to over an estimated 40,000 retirement plans with an estimated $120 billion in retirement plan assets served, as of June 30, 2015. In addition, LPL Financial supports approximately 4,300 financial advisors licensed with insurance companies by providing customized clearing, advisory platforms, and technology solutions. LPL Financial and its affiliates have 3,385 employees with primary offices in Boston, Charlotte, and San Diego. For more information, please visit www.lpl.com.
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