WASHINGTON--(BUSINESS WIRE)--SMS/800, Inc. has announced the launch of the Texting & Smart Services (TSS) Registry. Designed to serve as the centralized routing database for all multimedia services associated with Toll-Free Numbers, the TSS Registry is the first formal industry-wide system to support the growing demand for the text-enablement of Toll-Free Numbers. By text-enabling Toll-Free Numbers, Toll-Free Service Providers can broaden offerings to their customers, while messaging providers can now add Toll-Free services to their portfolios. This helps businesses expand the way in which they communicate with their customers as texting, along with other future multimedia services, allows for more convenient connections.
SMS/800 provides administration and routing for all Toll-Free Numbers in the U.S. and Canada as authorized by the Federal Communications Commission. For the TSS Registry, SMS/800 was chosen by CTIA, the wireless association that develops industry messaging guidelines, to operate the centralized registry for Toll-Free messaging and multimedia services. The TSS Registry integrates with the SMS/800 voice platform, helping to maintain the integrity of Toll-Free Numbers.
“Businesses are looking to complement Toll-Free voice with services that create broader and more convenient communications with customers, which is driving the expansion of Toll-Free towards more dynamic services,” said Gina Perini, president and chief executive officer of SMS/800. “SMS/800 has the technical capabilities for running carrier-grade registries, and a history of providing unbiased service. This makes SMS/800 the ideal organization to develop and manage a neutral registry that can provide order, control, and transparency while upholding the integrity of Toll-Free.”
About SMS/800, Inc.:
SMS/800, Inc. provides Toll-Free numbering and database administration services for the telecommunications industry. Additional information is available at www.sms800.com.