NEW YORK--(BUSINESS WIRE)--A recent GfK study has shown that, when it comes to the cloud, America is on the fence. Three in ten (29%) US Internet users find no value in cloud storage, but another 27% consider it essential.
The 29% score places the US among the bottom 7 of 22 countries covered by the study, with the UK, Sweden, Belgium, Australia, Canada, and Germany registering more negative scores regarding the usefulness of the cloud.
The research points to vast generational differences in cloud attitudes; roughly half of US Internet users in the age groups of 50 to 59 (44%) and 60-plus (55%) said they do not see value in cloud storage, while much lower proportions (16% and 12%, respectively) in those groups see the cloud as essential. Among the six age brackets measured, the highest positive score for the cloud in the US was 41%, registered by the 30-to-39 group.
Positive sentiments about the cloud were slightly higher among US men when compared to women (30% and 25%, respectively); but women were slightly more likely to have negative feelings about the cloud, with 31% saying they do not see its value (compared to 28% for men).
Internationally, nearly a third (31%) of all surveyed agree that cloud storage is essential to them, with the highest levels registered by Mexico (49%), Brazil (44%), Turkey (43%), China (40%), and Russia (37%). At the other end of the scale, Japan shows the lowest level (10%) of agreement that the cloud has value, followed by Germany (12%).
For more information on GfK’s international research into people’s online attitudes and behavior, please contact email@example.com.
About the study
GfK conducted an online survey (face to face in Ukraine) with over 26,000 people aged 15 or older in 22 countries. Fieldwork was carried out in summer 2014. In the countries surveyed online, the data have been weighted to reflect the demographic composition of the online population age 15+ in each market. In Ukraine, where interviews were face to face, the study is representative of the top-tier urban population aged 15+ excluding the lowest SES levels and was restricted to people who used the Internet within the last 30 days. The countries included in this press release are Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Mexico, Poland, Russia, South Korea, Spain, Sweden, Taiwan, Turkey, UK, Ukraine and USA.
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.