NEW YORK--(BUSINESS WIRE)--iHeartRadio, iHeartMedia’s free all-in-one streaming music and live digital radio service, today announced its brand new iHeartRadio channel on Snapchat Discover. The channel will feature custom created music, pop culture and entertainment news content. The channel is available today on Snapchat Discover.
This new partnership will allow Snapchatters to explore daily iHeartMedia editorial content, including behind-the-scenes artist videos, exclusive celebrity interviews and stories, photo galleries and more. To check out iHeartRadio’s Discover channel, Snapchatters can simply tap on the iHeartRadio icon and then swipe left and up to browse fun daily content.
“We’re always looking for new and exciting ways to connect fans with the artists they love and to bring iHeartRadio’s signature events directly to music fans even when they can’t be in the audience,” said Vanessa Adamo, Senior Vice President, Entertainment Enterprises for iHeartMedia. "Snapchat Discover really embraces the power of storytelling through an easy, immediate and mobile platform. It’s a valuable partnership, and is the perfect platform for iHeartRadio’s short-form content, which features unparalleled access to today’s hottest artists and celebrities.”
Snapchat Discover is a collaboration with world-class leaders in media to build a storytelling format that puts the narrative first. Daily editions include full-screen articles, photos, videos, and vertical video advertising – all optimized for mobile viewing.
“iHeartRadio’s access to interviews with the biggest artists and celebrities is a daily bit of pop culture we think Snapchatters will love,” said Nick Bell, Head of Content at Snapchat. “At the heart of radio is live mobile entertainment and there’s no question that iHeart is a true innovator.”
Fans can also check out iHeartRadio’s organic Snapchat account by adding ‘iHeartRadio’ on Snapchat for instant access to iHeartRadio’s Snaps and Stories featuring artist takeovers and backstage concert event play-by-plays.
With 245 million monthly listeners in the U.S., 87 million monthly digital uniques, over 75 million social followers and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 859 owned radio stations, and the company's radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia's digital radio platform, is the No. 1 all-in-one digital audio service with over 600 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. Visit iHeartMedia.com for more company information.