Smart Shopping Gets Smarter: Peapod Releases New Mobile App

Sharp New Look and Turbo-Charged Features Make E-Shopping Easier Than Ever

New Peapod App Boasts Anytime, Anywhere Convenience Married with Intuitive, Personalized Service

CHICAGO--()--Good news for busy grocery shoppers: It just got easier, smarter and faster to shop on the go with Peapod’s completely redesigned mobile and tablet app. Peapod’s intuitive and powerful new app is modern, warm and engaging, with larger, high-resolution photos, and new features that streamline and simplify online shopping. Two such features are Filter, which allows Peapod customers to find items based on needs that matter to them, and Order Genius, an intuitive search recommendation engine with smart functionality exclusive to Peapod that practically does the shopping for you. And, thanks to an exciting partnership with recipe-planning service GatheredTable, Peapod’s e-grocery shopping experience is now even more personalized than ever before. As the company that pioneered the online shopping industry, Peapod is once again defining the mobile category and encouraging people to shop for their groceries however they choose – anytime, anywhere. The beautifully redesigned app anticipates customers’ needs as they shop Peapod’s digital aisles and delivers the utmost in convenience.

“Mobile drives business: Over half of Peapod orders are touched by a mobile device. So, to ensure that we give our increasing number of mobile shoppers what they want and support a growing revenue driver for the company, the completely redesigned Peapod app boasts higher speed, better features and a more personalized shopping experience than ever before,” said Thomas Parkinson, Peapod’s chief technology officer and co-founder.

Fabulous New Features to Satisfy Shoppers
Looking for low-calorie snacks? How about only organic produce? With the new Filter feature, customers have easier access to dietary and nutritional filters to narrow things down. In one touch, Peapod instantly becomes an organic farmer’s market, a gluten-free or dairy-free store, a nut-allergy safe zone or a low-sugar or low-carb shop. Or, customers can select to show only specific brands, or items on sale. Filter allows shoppers to zero in the precise categories and brands they want to shop.

Order Genius makes shopping for your favorite grocery items even faster and easier by instantly recommending products you’ve purchased in the past. Vastly expediting the reorder process, Order Genius allows you to fill your cart with just a few clicks. Order Genius smartly differentiates by seasonality and product cycle, and learns more about your purchase behavior as you use it over time.

And, the new Peapod app perfectly syncs with recipe-planning API partner GatheredTable [created by former Starbucks exec Mary Egan], which aims to bring families together over the dinner table and fosters the creation of homemade meals through simplicity. GatheredTable automatically generates a menu of weekly meals, tailored for your families’ preferences, and in one-click, customers can add all the recipe ingredients they need into their Peapod shopping cart.

Other features of the new Peapod app include:

  • Smart Search – customers can search by keyword, UPC or by scanning a barcode
  • My Specials – shoppers can zero in on Peapod’s thousands of weekly, on-sale items
  • Past Purchases – Peapod users can easily scan a list of previously purchased items for fast selections
  • Favorites – personalizes shopping even more by creating a list of favorite items and brands
  • Delivery and Pick-up Times Page – one click displays all available delivery time slots, and in most locations, Pick-up time slots
  • And, the new Peapod app is designed to WCAG 2 standards, because Peapod is committed to being accessible and usable for all customers, including individuals with disabilities

Parkinson continued, “We strived to create an unparalleled user experience, and we feel strongly that with the new Peapod app, we’ve designed a mobile moment that our customers will love and want to incorporate into their kitchens and into their lives.”

To download the newly designed Peapod app, simply visit the App store on your iPhone, iPad or Galaxy device.


Peapod – an Ahold USA company – is the country’s leading Internet grocer, serving 24 U.S. markets throughout Connecticut, Illinois, Indiana, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Virginia, Washington, D.C. and Wisconsin. Founded in 1989 as a smart shopping option for busy households, today Peapod has delivered more than 30 million grocery orders. With over 15,000 products on its shelves for customers to choose from, Peapod strives to deliver convenience and value. Customers can order online or on Peapod’s free mobile app for grocery home delivery or car-side service at one of many Pick-up locations. For more information on Peapod, call 1.800.5.PEAPOD (1.800.573.2763), e-mail or visit


Media Contact:
John Latchaw, 503-964-0563


Media Contact:
John Latchaw, 503-964-0563