BOSTON--(BUSINESS WIRE)--BlueConic, the platform that enables marketers to translate customer intent into action, today announced that Drizly, the technology company powering a superior shopping experience for beer, wine and liquor, has chosen BlueConic to help create a more personalized experience across commerce and content. By leveraging the BlueConic platform, Drizly can now close the experience gap between desktop and mobile screens to provide a continuous, unified experience for each individual.
Along with the convenience of fast, on-demand delivery of alcohol, Drizly’s “digital liquor store” parallels the content-rich and personalized experience of buying books on Amazon, choosing movies on Netflix or picking songs on Spotify.
“Our pact with the consumer is the most delightful shopping and content experience for beer, wine and liquor,” said Michael DiLorenzo, SVP of marketing for Drizly. “With BlueConic, we take another step toward the ultimate online shopping experience. Now, we can instantly personalize the shopping experience for each consumer, no matter which screen they are shopping from, and no matter if they are a long-time or first-time shopper.”
BlueConic provides the ability to build profiles of users who are anonymous and deliver an experience based on prior engagements. The platform makes it possible to leverage rich customer data for informed marketing decisions – turning a shopper’s intent into engagement and ultimately driving conversions for a brand.
“We are excited to be working with another innovative, Boston-based brand that understands the value of data in marketing,” said Bart Heilbron, CEO and co-founder of BlueConic. “We’ve worked with countless marketers on the need to build a unique user experience that is based on data and on engagement. Our platform provides a one-of-a-kind view of each individual user, which allows Drizly’s marketing team to continuously optimize interactions, leading to increased conversions and enhanced engagement, ultimately helping drive revenue. We’re thrilled to partner with Drizly, and we look forward to working with this dynamic organization to push the boundaries of true individualized consumer experiences.”
BlueConic’s platform collects and unifies rich profiles to determine and activate the optimal interaction with an individual, based on both implicit and explicit intent. To learn more or schedule a demo, visit www.blueconic.com.
Drizly™ is the technology company powering a superior shopping experience for beer, wine and liquor. Combining the best selection and price, content-rich and personalized shopping experiences, and the speed and convenience of on-demand delivery, Drizly delivers "The Joy of Drinking™" to legal-age drinkers across the United States. Backed by a world-class group of angel and institutional investors, the company has raised $17.8 million to become a superior place to shop for beer, wine and liquor in Austin, Baltimore, Boston, Chicago, Dallas, Denver, Indianapolis, Los Angeles, Minneapolis/St. Paul, New York City, Providence, Seattle, St. Louis, and Washington D.C.
The future of marketing hinges on the ability to identify, understand, and interact with customers on an individual basis. It is our mission to drive better outcomes by translating intent into insight to improve marketers’ actions. More than 70 brands, including Volvo, Boston Globe, ING and Ahold, currently leverage the platform to drive cross-sell and upsell initiatives, increase conversions and decrease waste to grow incremental sales and revenue. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Learn more at www.blueconic.com. Follow us on Twitter @BlueConic and “Like” us on Facebook.