BOSTON--(BUSINESS WIRE)--PAN Communications, an integrated public relations, content marketing and digital media agency for the technology, consumer tech and healthcare industries, was recently selected by Perspecsys, a leading provider of cloud data protection solutions, to serve as its PR agency of record. The new program calls for a focused effort to enhance the company’s media and digital presence.
Perspecsys’ solution enables mission-critical cloud applications to be adopted throughout the enterprise, supporting some of the largest organizations and innovative cloud deployments in the world. To up level its media visibility and digital presence, Perspecsys selected PAN in February for its strong media relationships, ability to grow the company’s digital media footprint and overall knowledge of the security industry. PAN also stood out for its strength representing a wide variety of industry verticals important to Perspecsys including, banking/financial, healthcare, retail, telecommunications, public sector, government and business services.
“PAN has provided us with a true collaborative partnership. The team works hard and has leveraged their established relationships with the press to impact our presence,” said Perspecsys CMO, Gerry Grealish. “In just a few short months of working together, we’ve received increased visibility within the security trades, have an impressive lineup of proactive media opportunities in progress, and have seen strong growth in key digital channels such as Twitter.”
Since signing on with Perspecsys, PAN secured nearly two dozen pieces of coverage in targeted publications and media outlets.
“Perspecsys has an incredible opportunity to expand its presence in the security market and we are proud to partner with them to achieve their PR goals,” said Lisa Astor, vice president, PAN Communications. “The team at Perspecsys is great to work with and provides us with necessary resources and collaboration to be successful. We are excited to raise the profile of the company and its Cloud Data Protection offerings.”
PAN Communications is a public relations, content marketing, and digital agency providing technology, healthcare and consumer brands with award-winning, integrated marketing communications programs. For two decades, PAN has delivered insight-driven, measurable public relations programs for leading and emerging brands nationally and globally. We provide marketers with communications, influencer relations, social media and creative services that tell our clients’ story and extend brand equity, positively impacting their customers’ path to purchase and reinforcing connection. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.