NEW YORK & WOBURN, Mass.--(BUSINESS WIRE)--kate spade new york and True Fit, a leading fit personalization service, announced a partnership to provide personalized fit and size recommendations for kate spade new york branded apparel and footwear on katespade.com. True Fit’s technology, powered by a global platform of fit data and consumer feedback from millions of consumers and the technical design details from the world’s top apparel and footwear brands, enables kate spade new york customers to shop the brand’s flagship site with increased confidence about fit. The site will also feature True Fit’s new shoe user experience that delivers accurate fit ratings and size recommendations to consumers while also communicating the nuance of each shoe style.
True Fit partners with more than 2,000 brands and leading retailers to create the world’s largest collection of apparel, footwear and consumer fit data. Offering a simple user experience, the True Fit technology applies this data to offer consumers accurate fit advice that is based on both technical design specs as well as consumer feedback about fit.
“We view the kate spade new york eCommerce site as our ultimate global flagship and we are always refining our approach to offer the best customer experience,” said Mary Beech, Executive Vice President & Chief Marketing Officer of Kate Spade & Company. “Incorporating True Fit’s technology allows us to enhance and personalize our customer’s online shopping experience.”
“Since its inception, the kate spade new york brand has defined what it means to be fresh and innovative, without faltering on what it means to be customer-centric,” said Jessica Murphy, True Fit Co-founder. “True Fit is thrilled to offer katespade.com shoppers a unique experience that motivates discovery, increases confidence, and builds on exceptional growth at each and every consumer touch point.”
About kate spade new york
Kate Spade & Company (NYSE: KATE) designs and markets accessories and apparel principally under two global, multichannel lifestyle brands: kate spade new york and Jack Spade. With collections spanning demographics, genders and geographies, the brands are intended to accent customers' interesting lives and inspire adventure at each turn. The Company also owns the Adelington Design Group, a private brand jewelry design and development group that markets brands through department stores and serves JCPenney via exclusive supplier agreements for the Liz Claiborne and Monet jewelry lines. The Company also has a license for the Liz Claiborne New York brand, available at QVC, and Lizwear, which is distributed through the club store channel. Visit www.katespadeandcompany.com for more information.
About True Fit
True Fit is the world’s leading fit personalization software platform. Its Confidence & Discovery Engine™ helps consumers find brands and new styles that fit and flatter. The company provides personalized recommendations powered by fit data from millions of consumers and a network of more than 2,000 brands and leading retailers. True Fit also provides rich insights to partnering retailers and brands, which leverage these insights to inform marketing, merchandising and product development decisions. True Fit is the winner of 3 MITX Innovation Awards: Best Consumer Tech that Makes Life Easier, Best Analytics / Business Intelligence and Best UX; and was selected Best of Web by InStyle Magazine. Consumer Reports named True Fit its favorite fit technology. For more information about True Fit, follow us on LinkedIn, Facebook, YouTube and @TrueFit on Twitter.