Gartner Announces Rankings of Its 2015 Supply Chain Top 25

Amazon Takes the Top Spot in Top 25 Rankings; Apple and P&G Move into New Masters Category

Winners Revealed at Gartner Supply Chain Executive Conference in Phoenix, AZ

Gartner Supply Chain Executive Conference

PHOENIX--()--Gartner, Inc. has released the findings from its 11th annual Supply Chain Top 25, identifying global supply chain leaders and highlighting their best practices. Analysts announced the findings from this year's research at the Gartner Supply Chain Executive Conference, which is being held through today at the JW Marriott Desert Ridge Resort and Spa in Phoenix, AZ.

"2015 marks the 11th year of our annual Supply Chain Top 25 ranking," said Stan Aronow, research vice president at Gartner. "In this edition of the Supply Chain Top 25, we have several longtime leaders with new lessons to share and a number of more recent entrants from the high-tech, consumer products, retail and industrial sectors."

The top five include three from last year — Amazon, McDonald's and Unilever — one returning leader, Intel, and a newcomer to this elite group, Inditex (see Table 1). Three companies rejoined the list this year after a lengthy hiatus, with L'Oréal at No. 22, Toyota at No. 24 and Home Depot at No. 25. Those familiar with Gartner's Supply Chain Top 25 may wonder why perennial leaders Apple and P&G are not included on this year's list.

"This year we are introducing a brand new category to highlight the accomplishments and capabilities of long-term leaders. We are, therefore, recognizing those companies that have consistently had top five composite scores for at least seven out of the last 10 years and placing them into a 'masters' category, separate from the overall Supply Chain Top 25 list," said Mr. Aronow. "In this the inaugural year for supply chain masters, we want to recognize two companies demonstrating sustained leadership: Apple and P&G."

Mr. Aronow said that both Apple and P&G have made major contributions to the supply chain profession over the years. P&G was one of the first to characterize and embed the concept of a consumer-driven supply chain, and Apple, defining the very notion of a "solution" supply chain, blazed new trails with its demand creation capabilities.

Table 1. The Gartner Supply Chain Top 25 for 2015

Rank     Company    


(200 voters)



















1     Amazon     3,394     468     0.0%     8.7     21.7%     5.32
2     McDonald's     1,626     283     14.6%     157.3     -0.2%     5.23
3     Unilever     1,996     619     11.3%     6.7     -0.2%     5.15
4     Intel     1,064     481     12.1%     5.0     2.4%     4.09
5     Inditex     1,003     297     17.0%     3.8     8.8%     4.04
6     Cisco Systems     1,147     500     8.4%     12.6     1.5%     4.01
7     H&M     809     89     26.6%     3.7     12.8%     4.01
8     Samsung Electronics     1,568     330     10.5%     17.7     0.5%     3.91
9     Colgate-Palmolive     1,034     318     17.8%     5.0     0.6%     3.91
10     Nike     1,369     214     14.5%     4.1     10.7%     3.78
11     Coca-Cola     1,938     287     8.9%     5.4     -1.0%     3.49
12     Starbucks     1,215     174     13.0%     6.8     11.6%     3.48
13     Walmart     1,794     259     8.4%     7.8     2.5%     3.39
14     3M     1,161     150     14.9%     4.2     2.7%     3.09
15     PepsiCo     890     330     8.9%     8.3     0.3%     3.04
16     Seagate Technology     176     114     19.9%     10.8     3.9%     2.99
17     Nestlé     1,123     244     9.9%     5.1     2.0%     2.93
18     Lenovo Group     771     218     3.9%     12.8     18.9%     2.89
19     Qualcomm     218     50     15.5%     8.8     17.8%     2.85
20     Kimberly-Clark     819     243     10.5%     5.9     0.8%     2.76
21     Johnson & Johnson     1,192     139     11.1%     2.8     4.6%     2.73
22     L'Oréal     749     118     12.5%     2.9     2.9%     2.41
23     Cummins     148     149     11.5%     5.2     4.7%     2.16
24     Toyota Motor     1,322     23     3.6%     10.6     13.4%     2.16
25     Home Depot     268     44     14.1%     4.6     5.6%     2.11


1. Gartner Opinion and Peer Opinion: Based on each panel's forced-rank ordering against the definition of "DDVN orchestrator"

2. ROA: ((2014 net income/2014 total assets) * 50%) + ((2013 net income/2013 total assets) * 30%) + ((2012 net income/2012 total assets) * 20%)

3. Inventory Turns: 2014 cost of goods sold/2014 quarterly average inventory

4. Revenue Growth: ((change in revenue 2014-2013) * 50%) + ((change in revenue 2013-2012) * 30%) + ((change in revenue 2012-2011) * 20%)

5. Composite Score: (Peer Opinion * 25%) + (Gartner Research Opinion * 25%) + (ROA * 25%) + (Inventory Turns * 15%) + (Revenue Growth * 10%)

2014 data used where available. Where unavailable, latest available full-year data used. All raw data normalized to a 10-point scale prior to composite calculation. "Ranks" for tied composite scores are determined using next decimal point comparison.

Source: Gartner (May 2015)

Gartner analysts highlighted three standout trends for supply chain leaders in 2015:

Bimodal Supply Chain Strategies

Chief supply chain officers (CSCOs) and their teams face an environment where business models must change quickly, where the expectation is that they will spend as much or more time growing and innovating as they will streamlining and promoting efficiency. Gartner has termed this reality "bimodal." Traditionally, supply chain executives have been successful because they were good at driving down costs. The leaders now realize they will be judged on cost containment as well as the ability to promote and support the top line.

Increased Customer Intimacy

Another trend is a focus on customer experience as a measured priority in supply chain organizations. Independent of the product being sold, leaders are focused on listening more closely to their customers and responding with innovative solutions.

"This year, we heard from more companies extending visibility and insight beyond first-line customers and moving on to the end users of their products. Their supply chains are not just collecting data concerning the details of the sale, but also the patterns of usage and resulting sentiment of the end user," said Mr. Aronow. "Ultimately, pleasing customers with strong operational supply chain performance, when combined with improved solution performance, will lead to measurable improvements in customer satisfaction and contributions to the top line.

Emerging Digital Business Models

While still a nascent concept, the view on how supply chain can leverage digital capabilities to support new business models and improve broader value chain performance became clearer this year. Manufacturing is currently at the center of many digital capabilities and leading companies recognize that "the factory" is not just somewhere inside the four walls of the company or an outsource partner. Digital synchronization of manufacturing lines with upstream suppliers and other supply chain functions is where the business value starts to multiply.

The logistics function is not far behind manufacturing in terms of automation using sensors, gateways, tracking systems and business rules to predict and alert when there will be a variance to the current plan of record. Logistics control tower capabilities are not new, but when combined with more affordable sensors and computing power, they portend the democratization of deeper visibility that can reduce risk and improve both operating costs and customer-service levels for many companies.

More detailed analysis is available in the report "The Gartner Supply Chain Top 25 for 2015."

About the Gartner Supply Chain Top 25

The Supply Chain Top 25 rankings comprise two main components: financial and opinion. Public financial data gives a view into how companies have performed in the past, while the opinion component provides an eye to potential and reflects future expected leadership, a crucial characteristic. These two components are combined into a total composite score.

Gartner analysts derive a master list of companies from the Fortune Global 500 and the Forbes Global 2000, with a revenue cutoff of $12 billion. Gartner then pares the combined list down to the manufacturing, retail and distribution sectors, thus eliminating certain industries, such as financial services and insurance.

About Gartner Supply Chain Executive Events

Analysts are discussing the future direction of the supply chain industry at the Gartner Supply Chain Executive Conference, taking place through today at the JW Marriott Desert Ridge Resort and Spa in Phoenix. The Gartner Supply Chain Executive Conference will also be held September 23-24 in London.

Additional information from the events will be shared on Twitter at and using #GartnerSCC.

About Gartner

Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in approximately 10,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,800 associates, including more than 1,500 research analysts and consultants, and clients in 90 countries. For more information, visit


Janessa Rivera, 408-709-8220


Janessa Rivera, 408-709-8220