Toshiba Empowers Action Photographers and Mobile Customers to New Heights With the Release of EXCERIA® Pro SD and EXCERIA® microSD Memory Cards

IRVINE, Calif.--()--Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today introduced the Toshiba EXCERIA® Pro SD Memory Card and Toshiba EXCERIA® microSD Memory Card, two flash storage options equipped to unleash a device’s full shooting potential to capture stunning images and immersive footage.

Ideal for professional DSLR photographers and high action sports enthusiasts respectively, the EXCERIA® Pro SD and EXCERIA® microSD provide unparalleled performance with excellent read/write rates and ample storage to capture fast-action photos and 4K1 videos without delay.

“Recording the most important life moments shouldn't be limited by speed or space,” said Maciek Brzeski, Vice President of Branded Storage Products, Toshiba Digital Product Division. “With the EXCERIA® Pro and EXCERIA® microSD, Toshiba delivers a memory card that specifically complements consumers' professional and mobile lifestyles.”

The EXCERIA® Pro SD Memory Card allows professional photographers and videographers to maximize the potential of their UHS-II-enabled2 high performance cameras. With read speeds of up to 260MB/s and write speeds up to 240MB/s3, the EXCERIA® Pro SD card can transfer photos in less time than non-UHS II cards.4

The EXCERIA® microSD features read speeds up to 95MB/s and write speeds up to 60MB/s.3 Designed for action camera adventurers, videographers, phones and tablets, this memory card is also waterproof and X-ray proof.5 Expand your devices to save more photos, apps, movies, music and more!

Available in four capacities up to 128GB for the EXCERIA® Pro SD and three capacities up to 64GB for the EXCERIA® microSD6, these memory cards can store full HD videos and thousands of photos, allowing users to capture high resolution content with plenty of storage space. Both memory cards are optimized for advanced camera functions, such as high-speed continuous shooting, continuous burst mode, multiple frames per second and full HD real-time video recording. They also feature a UHS Speed Class 3 (U3)2 rating to support 4K video recording and playback.

Pricing and Availability

The EXCERIA® Pro SD Memory Card and EXCERIA® microSD Memory Card are available for purchase at select retailers and on

The EXCERIA® Pro SD Memory Card starts at $99.99 MSRP for the 16GB model, $179.99 MSRP for 32GB model, $349.99 MSRP for the 64GB model and $699.99 for the 128GB model.6 A 5-year standard limited warranty is included with all models.7

The EXCERIA® microSD Memory Card starts at $59.99 MSRP for the 16GB model, $99.99 MSRP for 32GB model and $179.99 MSRP for the 64GB model.6 A 5-Year Standard Limited Warranty is included with all models.7

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About Toshiba America Information Systems, Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Business Solutions Division, Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including award-winning notebook computers, tablets and All-in-One computers, cloud services; imaging products for the security, medical and manufacturing markets; storage products for computers; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit

About Toshiba Corporation

Toshiba Corporation, a Fortune 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, "Committed to People, Committed to the Future", Toshiba promotes global operations towards securing "Growth Through Creativity and Innovation", and is contributing to the achievement of a world in which people everywhere live in safe, secure and comfortable society. Founded in Tokyo in 1875, today's Toshiba is at the heart of a global network of over 590 consolidated companies employing over 200,000 people worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion). To find out more about Toshiba, visit

© 2015 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

1 Because “4K” is a new format that makes use of new technologies, certain compatibility and/or performance issues are possible. Toshiba makes no representation or warranties about any future “4K” content, standards or services.

2 UHS Speed Class designates minimum writing performance to record video on UHS products. The UHS Speed Classes are defined by the SD Association. UHS Speed Class 3 (U3) designates a performance option designed to support real-time video recording with UHS enabled host devices.

3 Read and write speed may vary depending on user-specific conditions such as devices used and file size read or written. Based on Toshiba's test results. Actual read and write speeds depend upon the device in use and the size of the file. Exceria Pro SD 128GB maximum write speed is 150MB/s.

4 Tested by Toshiba under the specific test settings at the time of publication and is not an estimate of the number of photographs that can be stored under any conditions other than the specific test settings. Your results may vary. Data transfer , using SD Card R/W for USB 3.0((AJ-MPD1G). to PC (Dynabook R732/F) with 1,000 pictures (5M pixel/picture 1.5MB).

5 Based on Toshiba’s test results. Toshiba does not warrant that any data stored on the product will remain uncorrupted. Waterproof performance; IPX7 compatible. X-ray proof; ISO7816-1 compatible.

6 One Gigabyte (1GB) means 109 = 1,000,000,000 bytes and One Terabyte (1TB) means 1012 = 1,000,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB= 230 = 1,073,741,824 bytes and 1TB = 240 = 1,099,511,627,776 bytes, and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system and other factors.

7 The terms and conditions of Toshiba’s standard limited warranty are available at


for Toshiba America Information Systems, Inc.
Ian Guss, 917-522-3536

Release Summary

Toshiba today introduced the Toshiba EXCERIA® Pro SD Memory Card and Toshiba EXCERIA® microSD Memory Card, two flash storage options equipped to unleash a device's full shooting potential.


for Toshiba America Information Systems, Inc.
Ian Guss, 917-522-3536