MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--ADARA, the leader in leveraging global travel data to drive future business performance, today announced Ted Sullivan will join the company as vice president of tourism and resort analytics. In this new role, Ted will lead the product development, marketing and sales of ADARA’s analytics products for destinations and resorts. ADARA’s solutions provide enhanced analytics to gain insight into the consumer purchase journey and future demand trends.
Prior to joining ADARA, Ted was vice president of business strategy and development at MMGY Global, where he played a key strategic role working with a variety of clients including Visit Europe, New Mexico Tourism, Bermuda Tourism Authority, and Visit Savannah and accelerated growth across all of the company’s travel categories.
“We are pleased to welcome Ted who brings extensive knowledge and experience in both marketing and the travel distribution system, drawing on two decades in the hospitality and tourism industry,” said Elizabeth Harz, president of media, ADARA. “Strengthening ADARA’s presence and reach in the tourism industry is a core part our strategy for growth in the year ahead. We look forward to Ted’s leadership in helping our customers maximize the value of their marketing investment.”
Previously Ted created and successfully expanded the DMO MOJO event, which has become a destination staple for creative thought leadership in the industry. In addition, he is a popular speaker and contributor to industry publications and conferences, and wrote one of the industry’s most read blogs, Travel With Ted, which chronicled his travels around the world.
Ted was instrumental in the growth of MMGY across all of its travel verticals. Spearheading the new business efforts of the entire agency for the past five years, he helped grow MMGY to the globe’s largest advertising firm solely focused on travel and tourism.
ADARA leverages global travel data to drive future business performance. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first party data from more than 80 global travel brands, including American Airlines, United, Delta Air Lines, Marriott, Hilton and Hertz. Founded in 2009, the company has 15 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Mountain View, Calif. For more information, visit ADARA.com or follow us on Twitter @adaraglobal.