Self-Made Entrepreneur Eric Casaburi Launches New Book: JUST MAKE MONEY!

CEO of Retro Fitness Shares Honest, Real World Insight on Harnessing Your Passion to Find Success

COLTS NECK, N.J.--()--A debut book from the founder and CEO of Fierce Brands, LLC and Retro Fitness, LLC, hits shelves May 1, 2015. JUST MAKE MONEY!, from entrepreneur Eric Casaburi, makes his case to readers that there is no time like the present for the true entrepreneur to make their dreams a reality, offering real-life strategies that Casaburi put into action during his rise to the top. It is written in Casaburi’s “shoot it straight” style, based off his own experiences in creating multi-million dollar businesses.

Casaburi is the founder and CEO of Fierce Brands LLC, and Retro Fitness, LLC, a national low-cost, high-value fitness chain. Founded in 2004, Retro Fitness has evolved from a regional Northeast gym concept into a national fitness system with more than 130 gyms open in 16 states. Under Casaburi’s leadership, the burgeoning franchise is continuing to place in the top 300 of Entrepreneur Magazine’s prestigious Franchise 500 list of top franchise opportunities for five consecutive years. With over a decade of experience as an entrepreneur and CEO, Casaburi has acquired valuable skills and learned lessons to successfully lead and grow a business. This book serves as a median to provide entrepreneurs and business owners with the tricks of the trade that took Casaburi a decade to compile.

What’s different about Casaburi’s book is that—in addition to advice about how to nurture one’s entrepreneurial spirit, cultivate ideas and transform a vision into a reality—he explores the reality of intimidation, stress and doubts that occur throughout the journey and how to overcome these constricting feelings.

JUST MAKE MONEY! The Entrepreneur’s Handbook to Building the Life of Your Dreams functions as a guide for aspiring entrepreneurs and business owners. Providing the ins and outs of starting and managing a business, Casaburi unveils a wealth of knowledge to help others save time and needless suffering, and ultimately achieve success.

“I’m helping today’s entrepreneurs identify their passion and provide them the tools that work in the real world to help them build their success,” said Casaburi. “I’ve compiled the lessons that I’ve learned while building my company so that others can implement those strategies. There is always risk that comes from starting a business, but with the help of this book, the second guessing that might be holding back the next founder of a Fortune 500 company can be overcome.”

With each chapter touching on the entrepreneur’s journey, readers will gain insight on the motivators and strategies for turning an idea into a successful business model. Casaburi begins by identifying that a true entrepreneur is the greatest asset and driving force toward succeeding, then leads the reader into the nuts and bolts of being an entrepreneur. Through 11 informative chapters, readers will learn tips for tapping into resourcefulness, how to spend money to make money, as well as these essential lessons:

  • People are not only buying your product or service, but the feelings associated with it.
  • Even the tiniest detail can have an enormous impact on your business—make sure you pay attention to everything.
  • When any obstacle appears, take it seriously and approach it with caution. If you need assistance or advice to overcome it, don’t hesitate to ask.
  • Almost every industry is crowded with start-ups popping up left and right. Aim to grow fast and efficiently or your business will quickly become obsolete.
  • Don’t lose sight of why you work in the first place. Money is great, but it isn’t everything.

Readers to walk away with a toolbox of skills and valuable guidance on how to be innovative in their field, balance the demands of work with personal life, hone communication skills and other secrets to success.

“This is the first book in a series of books that will help entrepreneurs seize their destiny today and prepare them to be the leaders of tomorrow,” concluded Casaburi.

The book is currently available at For more information, visit or follow Casaburi on Twitter, Facebook and LinkedIn.

About Eric Casaburi

Eric Casaburi has exhibited an entrepreneurial spirit and a love of fitness since age 13, when he got his first job at a gym. Infused early on with enough energy and fearlessness to fuel a small army, Casaburi founded his first business at age 23 and launched his first franchise brand—Retro Fitness—in 2004. He has since grown his passion for health and well-being into a $150 million a year business. The Retro Fitness philosophy—“more fitness, less money”—has propelled the brand through the down economy to reach more than 130 Retro Fitness clubs serving 500,000-plus members across 16 states, and another 150 gyms in development. Casaburi is also the founder and CEO of Fierce Brands, which owns the Retro Fitness and Fierce Nutritionals brands. Fierce Nutritionals is a scientifically formulated vitamin and nutrition supplement line that he created specifically for exercisers’ nutritional needs. He had also founded Let’s YO! in 2011 and grew the frozen yogurt chain to 30-plus locations in 18 months. Casaburi is a proven leader in the fitness, restaurant and franchise industries, and has been featured on CNBC, MSNBC, Fox Business, Bloomberg TV and the CBS series Undercover Boss in two separate episodes. He has also appeared in dozens of publications, such as Forbes, Entrepreneur magazine,, Wall Street Journal and Franchise Times. Casaburi lives with his wife Kim and their four children in New Jersey.


Media Contact:
Fishman PR
Anne Whealdon, 847-945-1300 x232

Release Summary

In JUST MAKE MONEY!, Retro Fitness founder and CEO Eric Casaburi offers real-life strategies he put into action during his rise to the top in his “shoot it straight” style.


Media Contact:
Fishman PR
Anne Whealdon, 847-945-1300 x232