BOSTON--(BUSINESS WIRE)--Content marketing technology specialists, Zmags, today announced the full commercial launch of its Creator platform, giving in-house marketing professionals the tools to rapidly deploy attention-grabbing digital experiences without the need for complex coding. To access a free trial of the Zmags Creator platform, please visit http://zmags.com/free-trial.
At launch, Creator is live with early retail adopters: high-fashion handbags and accessories retailer Brahmin, fashion retailer New York & Company and luxury department store Neiman Marcus. Early adopters of Creator are already seeing significant uplifts in engagement rates and a rapid return on investment: 50 percent increase in page views during the critical first ten seconds, 10x increase in page view times and double digit improvements in conversion rates.
“Creator has made me rethink how I design and create content for the web,” said Paul S. Carroll, vice president, Digital and E-commerce Creative at New York & Company. “It’s amazing — like taking a straitjacket off. And the results? User engagement has been comparable to some of the biggest weekends in the retail calendar.”
Alison Katz, director of Direct-to-Consumer at Brahmin, shared the handbag retailers’ success, “By using Zmags’ Creator solution, Brahmin has more than doubled its click-through rate and is driving more online revenue as a result. We are earning a 20:1 return on our investment.”
Moreover, 55 percent of Web page views are getting less than 15 seconds of attention1. Time is the new currency, and marketers have just moments to attract consumers and engage them in a transactional experience.
“Today, time is our most precious resource. A glance is all you get,” said Brian Rigney, CEO of Zmags. “Marketers need powerful and intuitive tools that give them the freedom to experiment with creative ideas, collaborate and reach their consumers with attention-grabbing digital experiences in the moments that matter. Consumers expect instant digital gratification, and Creator makes it possible for marketers to deliver it.”
To understand the changing dynamics of time for both marketer and consumer, see the infographic “15 Stats That Show Why Time Is the New Currency for CMOs” at http://zmags.com/downloads/Time_Is_the_New_Currency_infographic.pdf. Click to tweet.
4Rs of Instant Digital Gratification
To succeed in this new paradigm, marketers need to give consumers the instant results and interaction they crave by delivering on the 4Rs of instant digital gratification.
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Rich: Make an impact by delivering rich and immersive
experiences
- Collect and manage your rich images, content and assets in an enterprise-grade content management library
- Offer interactive, attention-grabbing experience features, like video, animations, unique fonts, and light boxes
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Rapid: Create and deploy those experiences rapidly to
accelerate time-to-market
- Implement your content marketing solution in less than 24 hours and start using it immediately
- Create and A/B test experiences in seconds using an easy drag-and-drop interface
- Collaborate with team members and approval stakeholders in real time
- Publish digital Web experiences instantly
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Reach: Connect with consumers across every digital touchpoint
- Preview multi-channel design in-platform
- Deliver new experiences omni-channel with the push of a button
- Learn and implement consumer engagement best practices from a deep knowledge base of hundreds of customer deployments
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Revenues: Make it easy for consumers to buy
- Integrate easily with top e-commerce platforms, such as Demandware, hybris/SAP, Magento, ATG and IBM’s WebSphere
- Increase conversions with real-time pricing updates, shop-the-look and direct-to-cart options, and one-click purchasing
- Analyze performance metrics and publish instant updates
A detailed discussion of the 4Rs of instant digital gratification can be found in the e-book “Mastering Marketing in the Moment” at http://zmags.com/resources/eBook_MasteringMarketingintheMoment.html. Click to tweet.
The Creator Experience
Creator is based on an intuitive experience canvas that includes drag-and-drop tools, asset libraries and widgets; it dramatically reduces the time and complexity from ideation to publishing content on a website. While typically a substantial e-commerce build or update might take a month, updates can be live within minutes with Creator. For more information on Creator technical details, see the Creator Feature Overview at http://zmags.com/downloads/Creator_FeatureOverview_Datasheet.pdf. Click to tweet.
Creator effectively removes IT or agency resource costs from any given omni-channel deployment or Web campaign by allowing even the technical novice to create and publish rich content. By delivering a drag-and-drop user experience analogous to PowerPoint for digital content marketing, Creator users have the freedom to add animation or video to a Web experience in seconds or experiment with digital offers and make online pricing updates, on the fly.
And, by putting rich creative as the primary retail experience, content that is deployed via Creator also greatly improves engagement-to-transaction rates. Taken together, accelerated time-to-market, improved engagement rates and the removal of IT resource costs mean that Creator delivers a return on investment within months of deployment.
“Sixty-nine per cent of modern marketing professionals feel hampered by a lack of time,” added Rigney. “They are all too often locked in to over-reliance on either IT departments or third-party agencies to create and code Web experiences. The process and cost of deploying rich immersive e-commerce experiences is often prohibitive. Creator helps marketers overcome those hurdles by empowering them with the self-service tools they need to make an instant impact.”
Pricing and Availability
The full commercial version of Creator content marketing platform is available today from Zmags. Pricing starts at $10,500 per year.
Full Creator case studies are available on request.
For more information on Zmags, please visit http://www.zmags.com. Follow the company on LinkedIn at https://www.linkedin.com/company/zmags, on Facebook at https://www.facebook.com/zmags and on Twitter at @zmags.
1Source: http://time.com/12933/what-you-think-you-know-about-the-web-is-wrong/
About Zmags
Zmags provides the technology businesses need to deliver instant digital gratification. The Zmags content marketing technology is built for marketers who want to create attention-grabbing digital experiences but don’t have time for lengthy technology learning curves and custom development. The Zmags Creator and Publicator platforms enable companies to rapidly create and publish memorable digital experiences without writing a single line of code. Over 1,500 of today’s leading companies, including Nike, Neiman Marcus, Kate Spade, Whole Foods, Audi and more, trust Zmags to help them instantly connect with their customers in the moments that matter.
The company is headquartered in Boston, Massachusetts, with offices in London and Copenhagen. For more information on Zmags, please visit http://www.zmags.com. Follow the company on LinkedIn at https://www.linkedin.com/company/zmags, on Facebook at https://www.facebook.com/zmags and on Twitter at @zmags.
Zmags Creator and Zmags Publicator are trademarks of Zmags. All other brand names and product names are trademarks or registered trademarks of their respective companies.
Tags: Zmags, Creator, Publicator, Brahmin, New York & Company, Neiman Marcus, marketing, content marketing, content management, digital publishing, instant digital gratification, attention metrics, retail, ecommerce, rich media, customer experience
