NEW YORK--(BUSINESS WIRE)--iHeartMedia today shared the latest social media engagement data results from its iHeartRadio Music Awards, which took place at the historic Shrine Auditorium in Los Angeles on March 29. This year, the awards generated more than 14 billion social media impressions throughout the promotional period of the show, nearly 75 percent more than last year's 8.5 billion and almost triple that of the Academy Awards.
"The social success of the iHeartRadio Music Awards was fueled by our local radio stations and personalities engaging in a live, real-time conversation with fans before, during and after the awards, both on-air and through social," said Chris Williams, Chief Product Officer for iHeartRadio. "We also engaged with fans through new social integrations including live behind-the-scenes Twitter Periscope broadcasts and an iHeartAwards Snapchat "Our Story" which was populated by the audience, nominated artists and Ryan Seacrest, whose backstage snaps kept viewers coming back for more."
According to Nielsen Twitter TV Ratings, the iHeartRadio Music Awards held strong as the No. 1 trending show of the week surpassing the Nickelodeon's Kids' Choice Awards, Pretty Little Liars, Scandal and The Walking Dead Finale. Top trending Twitter topics for the night of the awards include:
- Worldwide: #iHeartAwards, #iHeartRadioMusicAwards, #Innovator Award, #Country Song of the Year, #JamieFox, BestLyrics, Justin Timberlake, Rih Rih, Madonna and Taylor Swift
- U.S.: #iHeartAwards, #iHeartRadioMusicAwards, Meghan Trainor, Kelly Clarkson, Nick Jonas, Heartbeat Song and Country Song of the year
- Local: #iHeartRadioMusicAwards (Honolulu; New York; D.C.; Chicago; Philadelphia; Atlanta; Boston; Miami; Detroit; Dallas; Austin; Orlando; Houston; Los Angeles; Albany, N.Y.; Fresno, Calif.; Albuquerque, N.M.), #iHeartAwards – (Jacksonville, Fla.; Cleveland, Ohio; Minneapolis, Minn.; Albany, N.Y.; West Palm, Fla.; Dayton, Ohio; Tulsa, Okla.; Riverside, Calif.)
The iHeartRadio Music Awards also had great broadcast ratings. It was the No. 1 rated show in 18-49’s across the Big 4 broadcast networks, was up 21 percent in its time slot, and gave NBC its first Sunday night win since the SNL 40th Anniversary on February 15.
The iHeartRadio Music Awards celebrated the hottest music and artists heard across its broadcast radio stations as well as on iHeartRadio which delivers everything listeners want in a free all-in-one platform: instant access to 2,000 Live Radio Stations across the country, user-created Custom Stations inspired by 800,000 artists and 20 million songs, thousands of curated digital stations and Shows & Personalities featuring on-demand news, talk and entertainment content.
Visit iHeartRadio.com/awards to see performance highlights and check out all the night's winners.
With 245 million monthly listeners in the U.S., 97 million monthly digital uniques and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 500 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 60 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation.