LAS VEGAS--(BUSINESS WIRE)--Anthem Blue Cross and Blue Shield in Nevada has teamed up with Beasley Broadcasting to promote the importance of staying active through the Southern Nevada Moves Miles program, which challenges valley residents to walk a collective 100,000 miles in eight weeks. Anthem is the presenting sponsor of this second annual community health program.
The challenge kicked off on March 1 and runs through April 26. Participants who log their miles on the www.southernnevadamovesmiles.com website will be eligible to win weekly prizes. Every activity adds up – gardening, cleaning the house, walking the dog, biking – you name it.
“Anthem is committed to improving the health of Southern Nevada, and Southern Nevada Moves Miles is a great example that you don’t need fancy equipment or a gym membership to get active,” said Mike Murphy, president, Anthem Blue Cross and Blue Shield in Nevada. “It’s through programs like this that Southern Nevada can become healthier, one step at a time.”
Mayors of several Southern Nevada cities, including Las Vegas and North Las Vegas, have already committed to have their employees participate in the program and log their miles to help the region reach its goal. This year, Southern Nevada Moves Miles is also partnering with the Clark County School District’s (CCSD) Safe Routes to School Program to create an incentive-based program to encourage more walking, bicycling and physical activity. Anthem’s funding of the all-new Fire Up Your Feet program is now available to all CCSD elementary and middle schools (grades K-8), letting schools compete for cash awards by enrolling and participating in Fire Up Your Feet alongside the Moves Miles campaign. Visit nevada.fireupyourfeet.org to learn more and sign up.
“Cadwallader Middle School is all ‘in’ and has organized a Fire Up Your Feet Committee to get students moving!” said Darla Martin, Cadwallader Middle School teacher and member of the school’s Fire Up Your Feet Committee. “We kick off on Nevada Moves Day, March 18, by encouraging students to walk or bike to school and getting kids up and dancing at lunchtime. And we keep moving by promoting Fire Up Your Feet Friday every week through May 15 with special activities. Everyone is excited to be on the leaderboard!”
The Southern Nevada Moves Miles website (www.southernnevadamovesmiles.com) also features healthy recipes, tips to squeeze physical activity into a busy day and tools to convert other activities like cycling into walking miles.
"In continuing our efforts to serve our local community, Beasley Broadcasting is proud to present Southern Nevada Moves Miles, a campaign supporting fit and healthy lifestyle choices for Southern Nevadans,” said Lee Grau, General Sales Manager at Beasley Broadcasting, the parent company of five Las Vegas stations including NewsTalk 720 KDWN-AM, 102.7 The Coyote and STAR 107.9 FM.
About Anthem Blue Cross and Blue Shield in Nevada
Anthem Blue Cross and Blue Shield is the trade name of Rocky Mountain Hospital and Medical Service, Inc., an independent licensee of the BlueCross BlueShield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the BlueCross BlueShield Association. Additional information about Anthem Blue Cross and Blue Shield in Nevada is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.
About Beasley Broadcast Las Vegas, Inc.
Founded in 1961, Beasley Broadcast Group, Inc., www.bbgi.com, is a radio broadcasting company that owns and operates 44 stations (28 FM and 16 AM) located in eleven large- and mid-size markets in the United States. In the Las Vegas market, Beasley Broadcast owns five radio stations, NewsTalk 720 KDWN-AM, 96.3 KKLZ-FM Greatest Hits, 102.7 The Coyote KCYE-FM, Old School 105.7 KOAS-FM and BOB FM 107.9 KVGS-FM.
About Fire Up Your Feet:
Fire Up Your Feet is a core program of Safe Routes to School National Partnership, available to any elementary or middle school (grades K-8) in southern Nevada through generous funding from Anthem Blue Cross and Blue Shield; www.nevada.fireupyourfeet.orgxc. The program offers free resources an activity tracker and a total of $5,000 in cash awards, all aimed at increasing physical activity before, during and after school for students, parents, staff and teachers. The National PTA is actively partnering to encourage family engagement to support both child and family health.