Intrepid Investment Bankers Advises Threshold Interactive on Its Sale to Zealot Networks

Acquisition of Award-Winning Agency Bolsters Zealot’s Digital Marketing Expertise

Intrepid Acts as Exclusive Financial Advisor to Threshold Interactive (Graphic: Business Wire)

Intrepid Acts as Exclusive Financial Advisor to Threshold Interactive (Graphic: Business Wire)

LOS ANGELES--()--Intrepid Investment Bankers (Intrepid), a leading middle-market investment bank, today announced the acquisition of its client Threshold Interactive (Threshold), a digital marketing agency that represents a variety of iconic international brands, by Zealot Networks (Zealot), a digital-first media company that empowers entrepreneurs by delivering multi-platform revenue, distribution and development opportunities. Intrepid acted as the exclusive financial advisor to Threshold, and initiated and negotiated the transaction, which closed on February 27, 2015.

We’re tremendously excited to join the Zealot family—this partnership enables us to be part of a very robust and powerful network of brand builders, content creators and highly effective distribution vehicles,” said John Montgomery, CEO of Threshold. “Intrepid’s team found us the right strategic partner. Their tenacity and fluid and open teamwork across the board helped position us for continued growth.”

Threshold’s CFO and Co-Founder, Scott Williamson, commented: “Intrepid was fantastic every step of the way. We appreciate them bringing us this great opportunity and navigating us to this very successful outcome.” Tristan Snyder, Head of Intrepid’s Digital Media & Technology group, said: “It was essential for us to bring John and Scott a partner that would truly complement the creativity, vision and culture on which they have built their company. Whether business owners are pursuing an M&A event or seeking to raise capital, effectively articulating their company’s vision to the market is one of the most important steps in securing the right partner.”

Jonathan Zucker, Head of the Capital Markets group at Intrepid, further stated: “Zealot, with its collection of synergistic, cutting-edge portfolio companies, is a perfect fit. We are excited to watch this innovative group continue to push the envelope in the digital world.”

Threshold operates as a full-service digital marketing agency focused on leveraging the best in social media, content, interactive strategy and technology to create award-winning integrated campaigns. The company won Advertising Age’s “Small Agency of the Year” award for the West Region in 2013. Culver City, Calif.-based Threshold was founded in 2004 by two highly complementary visionaries: John Montgomery, a multi-media artist and director who has been building brands at the bleeding edge of pop-culture for over a decade, and Scott Williamson, a former rocket scientist and true technology evangelist.

Intrepid’s Digital Media & Technology team has extensive experience across a broad range of subsectors, including Digital and Internet Marketing, Social and Mobile Media, Ad Tech, eCommerce, Software-as-a-Service (SaaS), Cloud Computing, Big Data and Analytics and Technology-Enabled Business Services.

To learn about our groups or this transaction, please contact Tristan Snyder, Head of Digital Media & Technology or Jonathan Zucker, Head of Capital Markets, at 310-478-9000. Read Tristan Snyder’s recent article titled Silicon Beach: A hotbed for technology startups, financing, and M&A”.

About INTREPID

Intrepid Investment Bankers is a specialty investment bank that provides M&A, capital raising and strategic advisory services to middle-market companies across various industry sectors. We have a unique culture rooted in our founders’ successful 30-year history of advising entrepreneur and family-owned businesses, financial sponsors and major corporations. We believe that every company has an entrepreneurial passion that drives it and a story that defines it. We deliver unconventional results through our unique ability to tell each client’s story, and drive relentless execution through senior banker immersion in each process. We augment our international capabilities through our membership and active participation in M&A International Inc., an exclusive global alliance of select independent middle-market M&A advisory firms. Member FINRA/SIPC. Follow INTREPID

Contacts

Intrepid Investment Bankers
Andreea Popa
Director of Marketing & Communications
310-478-9000 ex. 219
APopa@IntrepidIB.com

Release Summary

Intrepid Investment Bankers advises Threshold Interactive on its sale to Zealot Networks—Acquisition of award-winning agency bolsters Zealot’s digital marketing expertise

Contacts

Intrepid Investment Bankers
Andreea Popa
Director of Marketing & Communications
310-478-9000 ex. 219
APopa@IntrepidIB.com