Revlon Teams up with Google to Create the Must-Have Valentine. GIF(T)

LOVE IS ON for Valentine’s Day

NEW YORK--()--Revlon, the iconic cosmetics company, is excited to announce a unique collaboration with Google as they launch an animated, shareable Valentine’s Day e-card powered by Google technology. Beginning today, consumers will be able to create a personal Valentine’s Day .GIF allowing them to send bespoke messages of love to someone special, making each consumer part of Revlon’s worldwide LOVE IS ON™ movement.

Using Google technology consumers simply select their favorite Revlon Ultra HD™ Lipstick Color, upload an image of their Valentine (or themselves), and watch as the perfect kiss - the physical symbol of love – is placed directly on their cheek. The result is a shareable .GIF, with a special love note that can be placed on any social media channel (e.g., Facebook, Instagram, Twitter, Google+) or personal email making this the perfect e-card of choice for Valentine’s Day. Consumers are encouraged to use the hashtag #LOVEISON when sharing on social media for a chance to be featured on the Revlon Global Love Beacon in Times Square.

“When we started the LOVE IS ON movement, we knew that Valentine’s Day would be an important date for Revlon as it is a global celebration of love,” said Martine Williamson, SVP of Global Marketing for Revlon Color Cosmetics. “Working with Google on this innovative .GIF is the perfect vehicle to spread the LOVE IS ON message in a personalized and special way.”

Consumers can become part of the LOVE IS ON movement by creating and sending their custom .GIF through any of the Revlon expandable engagement ads across desktop, tablet and mobile on the Google Display Network. This allows engagement to be simple and easy as consumers will not have to be redirected to another site in order to create their personalized Valentine message. Additionally, consumers can visit www.Revlon.com to create their “photograms” and learn more about REVLON LOVE IS ON™.

“What Revlon has done is incredibly smart and incredibly cool,” said Brian McDevitt, Industry Director, Home & Personal Care at Google. “This unique collaboration marries Google technology with the functionality and reach of our expandable engagements ads. It’s also the first time a brand has invited users to upload to and create content directly within an engagement ad.”

Share your love. #LOVEISON

For more information about Revlon visit: www.revlon.com, YouTube, Facebook, Twitter and Instagram @Revlon.

About Revlon:

Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in two segments, the consumer division (“Consumer”) and the professional division (“Professional”). Revlon’s vision is to establish itself as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND Shellac® and CND Vinylux® nail polishes, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.

Contacts

Press:
Revlon Global Public Relations
Victoria Ashley, 212-527-4137
Victoria.Ashley@revlon.com
or
Lippe Taylor
Andrea Halpern, 212-598-4400 x 129
Ahalpern@lippetaylor.com
or
Google Global Communications & Public Affairs
Andrew Swartz, 212-565-1919
aswartz@google.com

Release Summary

REVLON TEAMS UP WITH GOOGLE TO CREATE THE MUST-HAVE VALENTINE. GIF(T) LOVE IS ON for Valentine’s Day

Contacts

Press:
Revlon Global Public Relations
Victoria Ashley, 212-527-4137
Victoria.Ashley@revlon.com
or
Lippe Taylor
Andrea Halpern, 212-598-4400 x 129
Ahalpern@lippetaylor.com
or
Google Global Communications & Public Affairs
Andrew Swartz, 212-565-1919
aswartz@google.com