CORRECTING and REPLACING The Skinny Cow® Brand Rallies Women to Celebrate Galentine’s Day and Honor Their “Girlfriendships”

New Survey Results Reveal the Paramount Importance of Bonds between Women

Forget Valentine's Day. This February, it's all about Galentine's Day. According to an independent survey conducted by the Skinny Cow brand, 62 percent of women have mixed feelings about Valentine's Day -- but 74 percent think there should be a separate holiday just for celebrating friendships. That's why, on February 13, Skinny Cow is encouraging women everywhere to celebrate Galentine's Day and honor the other true love in their lives -- their best girlfriends. To encourage women to take a moment to honor these very important relationships, Skinny Cow has released data shedding light on the bonds between female friends. (Graphic: Business Wire)

CORRECTION...by Skinny Cow

OAKLAND, Calif.--()--Email address in contact information section should read: JdelMundo@Team-N.net.

The corrected release reads:

THE SKINNY COW® BRAND RALLIES WOMEN TO CELEBRATE GALENTINE’S DAY AND HONOR THEIR “GIRLFRIENDSHIPS”

New Survey Results Reveal the Paramount Importance of Bonds between Women

Forget Valentine’s Day. This February, it’s all about Galentine’s Day. According to an independent survey conducted by the Skinny Cow brand, 62 percent of women have mixed feelings about Valentine’s Day — but 74 percent think there should be a separate holiday just for celebrating friendships. That’s why, on February 13, Skinny Cow is encouraging women everywhere to celebrate Galentine’s Day and honor the other true love in their lives — their best girlfriends.

To encourage women to take a moment to honor these very important relationships, Skinny Cow has released data shedding light on the bonds between female friends.

“The survey results show that there’s a powerful connection between women unparalleled in any other relationship,” said Kristen Mandel, Skinny Cow brand manager. “The Skinny Cow brand is excited to honor these fun, sassy and fabulous ‘girlfriendships’ and give women everywhere another reason to celebrate and indulge. Galentine’s Day is the perfect time to catch up, go out, and live it up with your best gal pal!”

According to the research, 71 percent of women say their best girlfriend understands them better than anyone, and 70 percent would rather have drinks with their best friend than their significant other.

Survey Says: Women Share a Powerful Connection

The recent survey by the Skinny Cow brand further validates years of research showing the paramount importance of close social bonds between women, both for their overall happiness and for their mental and physical well-being. Additional survey findings show that:

  • The First True Love – of a Lifetime!: 1 in 3 women said their “first love” was a female friend, not a significant other
  • Girls Just Get Each Other: 6 in 10 women said their girlfriends are better confidantes than their significant others, outstripping their romantic partners at listening, being honest, and not judging.
  • Girlfriends are Good for Your Health: Stress kills, and time spent with gal pals seems to be a potent antidote. After hanging out with girlfriends, 67 percent of women reported they feel less stressed and 73 percent said they feel happier.
  • You Should See Her More: 7 in 10 women don’t see their best friends as often as they’d like because they’re long distance, and a majority of them first separated in early adulthood.

Indulgent Treats to Share with a Best Gal Pal

Just in time for Galentine’s Day, the Skinny Cow brand has launched nine impossibly good products across its 2015 portfolio of ice creams, candies and, for the first time ever, iced coffee. Three new Creamy Iced Coffee Drinks, two new Blissful Truffle Candy Bars, three new Chocolate Dipped Ice Cream Bars and one new Ice Cream Candy Bar flavor are joining a family of impossibly indulgent, ridiculously sensible products. Girlfriends everywhere can transform everyday moments with their friends and into the ultimate indulgent experiences with these impossibly good treats that range between 120-190 calories – which is why at Skinny Cow, we say, “So Impossible. So Good.”TM

About the Skinny Cow brand

The Skinny Cow brand offers a decadent portfolio of frozen treats, including indulgent ice cream sandwiches, ice cream cones, and ice cream bars, lusciously satisfying Skinny Cow chocolate candies, and NEW Skinny Cow Creamy Iced Coffee. Skinny Cow frozen treats, candies and beverages don't skimp on flavor and provide a delectable, "no-trade off" indulgence. With the Skinny Cow brand, you really can have it all!

For additional product news and information, visit www.SkinnyCow.com. Want to connect with other fans of the Skinny Cow brand on Facebook, Twitter, or Instagram? Log on to www.facebook.com/SkinnyCow, or follow @TheSkinnyCow on Twitter and Instagram to scoop up the latest product and flavor news, tips on eating smart, luscious offers and more. Check it out!

About Nestlé USA

Named one of “The World’s Most Admired Food Companies” in Fortune magazine for seventeen consecutive years, Nestlé provides quality brands that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé USA brands include: NESTLÉ® TOLL HOUSE®, NESTLÉ® NESQUIK®, NESTLÉ® COFFEE-MATE®, STOUFFER’S®, LEAN CUISINE®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, NESCAFÉ®, BUITONI®, SKINNY COW®, DREYER’S/EDY’S® NESTLÉ® CRUNCH®, NESTLÉ® BUTTERFINGER®, WONKA®, DIGIORNO® and TOMBSTONE®. Nestlé USA, with 2013 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2013 sales of $99 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.

All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland.

Contacts

for Skinny Cow
Jessica del Mundo
213-438-8772
JdelMundo@Team-N.net

Release Summary

The Skinny Cow brand rallies women to celebrate Galentine's Day this February 13th and honor their "girlfriendships." New survey results reveal the paramount importance of bonds between women.

Contacts

for Skinny Cow
Jessica del Mundo
213-438-8772
JdelMundo@Team-N.net