Ebates.com Survey: Americans Choose Tradition and Technology This Valentine’s Day

A Date night, New Smartphones and Chocolates Top Wish Lists

SAN FRANCISCO--()--Ebates.com, a pioneer and leader in online cash back shopping, today announced results of its annual Valentine’s Day survey that shows Americans want both traditional gifts and electronics this Valentine’s Day. The survey reveals that 95% of the country plans to exchange gifts this year, with more than half of the country indicating a night out with their significant other is their #1 choice of gifts (51%). This was followed by smartphones (39%), chocolates (33%), flowers (27%), and clothes (25%).

Almost 1 in 5 Americans revealed that they want a laptop this year (19%). Additional non-traditional Valentine’s Day gift requests include:

1.) Tablet – 16%
2.) Fitbit, Jawbone or other fitness tracker – 10%
3.) Tools or sporting equipment – 9%

A few Americans state that they’d most like their partner to make a donation to a charity of their choice in lieu of a gift (5%), and another 5% plan to forego gift giving altogether.

Flowers Still Mean Romance

When it comes to which emotions Americans associate with giving or receiving flowers, more than three quarters of the country still thinks flowers mean romance (77%). This was followed by happiness at #2 (57%), sympathy (31%), apology (24%) and congratulatory greetings (19%). One in ten Americans associate flowers with camaraderie or friendship (11%), and a small percentage don’t associate flowers with any emotion (2%).

Almost three quarters of the country plan to send flowers to someone this Valentine’s Day with nearly half of Americans (46%) revealing they’ll send a bouquet of roses to their significant other. Family and friends are other popular choices including mother (33%), friend (12%), grandmother (9%), sister or a child (8%).

The survey also revealed that 4% of Americans plan to take Valentine’s Day gifting into their own hands and send flowers to themselves this year.

Americans Reveal How Much They Plan to Spend

The Valentine’s Day survey revealed that while almost all Americans (92%) plan to spend money on a special gift this year, 43% plan to spend less than $50. One third (33%) plan to spend between $50-$100, followed by 1 in 10 (11%) indicating they’ll spend between $100-$250. A small portion (3%) of Americans admit to being big spenders this year, and plan to spend between $250-$500, or more than $500 (2%).

“Each year our annual survey shows a different wish list, and this year it seems like along with the traditional gifts, electronics are popular gift choices for Valentine’s Day,” said Kevin H. Johnson, CEO of Ebates. “We want to make shopping for your loved ones as easy and affordable as possible, and at Ebates.com, shoppers can find the best prices and cash back offers on everything from flowers to smartphones.”

Ebates.com is offering special promotions and great Valentine’s Day Deals. Visit Ebates.com for more information. Shoppers who prefer to shop on the go can download the free Ebates.com app at Google Play and the App Store.

Survey Methodology

This survey was conducted online within the United States by Usamp on behalf of Ebates.com from January 14-19, 2015 among 1,009 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Alessandra.Nagy@Grayling.com.

About Ebates.com

Ebates.com rewards consumers with cash back on purchases while also providing access to thousands of coupons, discounts, promotions and special deals, including free shipping, at over 1,800 retailers. Free membership allows consumers to shop online at their favorite retailers while earning a percentage of every purchase they make, paid quarterly in the form of a "Big Fat Check" or through PayPal. From niceties to necessities, members of Ebates benefit from incentives at top-name merchants for everything from furniture to fashion and appliances to airfare. Because shopping with Ebates is hassle-free - no rebate forms to fill out and no points or miles to redeem - the site supports a strong community of savvy shoppers across the country and around the world.


for Ebates.com
Alessandra Nagy, 310-935-2592


for Ebates.com
Alessandra Nagy, 310-935-2592