AHLEN, Germany--(BUSINESS WIRE)--Together with LR, Bruce Willis already developed three fragrances which are internationally marketed through sales partners and an online shop. The early prolongation of the contract until 2019 demonstrates once more the successful cooperation between the popular movie star and LR. The collaboration started in 2010 with the introduction of the first fragrance "Bruce Willis". Two years later, the Hollywood star presented his first women's fragrance: "Lovingly". The fragrance is a declaration of love to his wife Emma Heming-Willis and is intended for modern, style-conscious women who radiate a certain sensuousness. Both fragrances were nominated for the German perfume award "Duftstars". At the beginning of the last year, the cooperation brought forth the third fragrance "Personal Edition" which reflects the private side of Bruce Willis.
Collaboration with top stars is part of the success concept of LR Health & Beauty Systems. Therefore, Patrick Sostmann, spokesperson of LR is particularly delighted about the early prolongation of the cooperation: "Together with the international star Bruce Willis, we already created three successful fragrances which are very popular with our sales partners and customers and have become top sellers. The trust Bruce Willis has placed in our company and our products means a lot to us." For Bruce Willis collaborating with LR has become similar to a family business, especially because his wife Emma is also involved. "The professional LR team consistently succeeded in satisfying my wishes and demands regarding the fragrances. This has led to the joint creation of high-quality men's and women's fragrances which reflect my character and which I am very proud of." Further projects with Bruce Willis are planned for the future.
LR Health & Beauty Systems GmbH
Under the motto "More quality for your life.“, the LR Group with headquarters in Ahlen/Westphalia produces and markets more than 600 health and beauty products in around 30 countries. This includes body care and cosmetic products, perfumes and dietary supplements. In the fragrance segment, the company, which was founded in 1985, cooperates with celebrities such as Bruce Willis, Guido Maria Kretschmer and Karolina Kurkova. With 1,100 employees and around 300,000 registered sales partners and customers, LR is one of Europe’s leading direct sales enterprises. Since 2014, in Germany, LR products can be ordered 24/7 from the company's customer online shop. LR's strong market position is based above all on a high-quality product range and an attractive bonus and training plan which is unsurpassed in the industry. In 2009, LR established the LR Global Kids Fund which provides efficient and unbureaucratic support for deprived children and their families in many different countries around the world in cooperation with local institutions.