Redfin Brings Its Real Estate Brokerage to Southwest Florida

Buyers and Sellers Can Now Work with Redfin Agents Who Are Paid Based on Client Satisfaction

SEATTLE--()--Redfin (, the customer-first real estate brokerage, today announced the launch of its home-buying and selling services in Southwest Florida, including Fort Myers and Naples.

“Southwest Florida has everything from spacious beachfront properties to modest inland bungalows, creating an active year-round real estate market for vacationers and full-time residents alike,” said Redfin Southeast Region Manager James Marks. “Redfin is excited to be part of this dynamic community and expand our service to the area.”

Redfin has a unique approach that combines technology and top-notch customer service to create a real estate experience that's better for consumers. Redfin technology empowers both its agents and consumers with information and tools that make the home-buying and selling process more efficient, less stressful and more fun. Redfin agents are paid a salary and receive benefits, with customer satisfaction — not transactions — determining each agent's bonuses. All reviews for every Redfin agent are published on their online profiles.

Redfin also works to put money back into the pockets of both its home-buying and selling customers. Redfin refunds homebuyers a portion of the buyer's agent commission. For example, someone buying a $300,000 home with a Redfin agent in Fort Myers would receive a refund of over $1,500 at closing. Instead of the typical 3 percent commission, Redfin charges sellers a 1.5 percent fee. This means someone selling a $300,000 home with a Redfin agent would save $4,500. To date, Redfin has saved its customers more than $200 million in real estate fees.

Redfin hired Tara Olson to spearhead the business in Southwest Florida. Olson worked in the insurance industry for 15 years in Southwest Florida, most recently as a regional manager, and she frequently traveled throughout the region. Her intimate knowledge of the area was put to good use when she turned her decades-long hobby of buying and selling homes into a full-time career. Olson started investing in real estate when she was just 22 and hasn’t stopped since. After working at two boutique real estate firms in Fort Myers, she’s putting her intimate knowledge of the real estate process to use at Redfin, where she’s helping people buy and sell homes throughout the gulf side of Southwest Florida.

“I’ve always loved real estate, and I’m lucky to call it my career as well,” Olson said. “As I bring Redfin to Southwest Florida, I'm excited to help make the process of buying or selling a home — often the biggest financial transaction of someone's life — easier thanks to Redfin's technology and commitment to customer service."

With the arrival of Redfin, people can now use state-of-the-art online and mobile tools to quickly access the most accurate and up-to-date information about homes for sale and the home-selling process in Southwest Florida.

Buying with Redfin:

Instant tour scheduling: Schedule a home tour with a Redfin agent with just a few clicks from a browser, iPhone, iPad or Android App.

Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients.

Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop.

Search by school: Shows all the homes for sale served by a certain school with one easy search.

Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers.

Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks.

Selling with Redfin:

Redfin Home Dashboard: A comprehensive online resource for home sellers that provides real-time data about their home.

Redfin Home Value Tool: A more accurate way to find out what your home is worth using self-selected comparable homes for sale in your market.

To find or sell a house and to connect with a local agent, please visit To learn more about working at Redfin and to apply for open positions, please visit

Connect with Redfin

Download the Redfin mobile app

About Redfin

Redfin ( is a customer-first real estate brokerage that represents people buying and selling homes. Founded and run by technologists, Redfin has a team of experienced, full-service real estate agents who are advocates, not salespeople, earning customer-satisfaction bonuses, not commissions. features all the broker-listed homes for sale, as well as for-sale-by-owner properties that don't pay brokers a commission. Redfin also offers online tools that make the entire process of buying or selling a home easier and more fun. The company serves major markets across the U.S. and has closed nearly $20 billion in home sales. In 2012, Redfin was named one of The DIGITAL 100: World's Most Valuable Private Tech Companies by Business Insider.


Redfin Journalist Services:
Katy Klein, 206-588-6863

Release Summary

Redfin (, the customer-first real estate brokerage, today announced the launch of its home-buying and selling services in Southwest Florida, including Fort Myers and Naples.


Redfin Journalist Services:
Katy Klein, 206-588-6863