AMERSFOORT, Netherlands & SAN FRANCISCO--(BUSINESS WIRE)--JT Bioscopen and Dolby Laboratories, Inc. (NYSE:DLB) today announced plans to open the doors of a Dolby Cinema™ in the newly constructed cinema complex of JT Eindhoven in the Netherlands. Dolby Cinema, a branded premium cinema experience, combines spectacular image and sound technologies with inspired design to make every visit a completely captivating cinematic event.
The new JT Eindhoven cineplex, opening on December 15, is one of the biggest cinemas of the JT branch and will host eight screens and 1,546 seats. The premiere screen in the new JT Eindhoven complex will be among the first Dolby Cinema installations, equipped with state-of-the-art image, sound, and acoustic capabilities. In addition, the design of the Dolby Cinema in Eindhoven was created to set a mood and draw audiences deeper into the story—while delivering the full impact of the filmmaker’s work.
“Dolby Cinema is about presenting a filmmaker’s vision to audiences looking to experience a movie in its purest form, without compromise. Our patrons can be confident that when the movie is played in a Dolby Cinema, it will be exactly as the filmmaker envisioned,” explained Ron Sterk, CEO, JT Bioscopen. “This branded premium cinema concept by Dolby is a big step for the industry, and we are proud to be the first cinema in the Netherlands with a Dolby Cinema in its complex. We are convinced that Eindhoven, known as ‘the city of the future,’ is a logical place for this introduction.”
Introducing Innovative Technology
JT and Dolby share a common goal: to offer the very best cinema capabilities in the world so that moviegoers choose Dolby Cinema to experience the latest movies with state-of-the-art sound and imaging technologies. The Dolby Cinema at JT Eindhoven will be equipped with Christie’s most advanced high-brightness laser-projection technology available today, with 4K, high-frame-rate 2D and Dolby® 3D capabilities. The Dolby Cinema and two other JT Eindhoven screens will also offer the award-winning Dolby sound technology, Dolby Atmos®, which moves audio around the theatre, even overhead, to make audiences feel as if they are inside the movie, not merely watching it. Dolby Atmos will be complemented by Christie Vive™ audio amplifiers and speakers.
Dolby Cinema at JT Eindhoven will feature the Dolby Vision™ projection system in time for the first movie titles to be released in Dolby Vision. Dolby Vision delivers high dynamic range with enhanced color technology that has been praised by filmmakers for its amazing contrast, high brightness, and color range that more closely matches what the human eye can see. Co-developed by Dolby and Christie, the new Dolby Vision projection system delivers vibrant colors, with blacks that are truly black and with a contrast ratio that far exceeds any other image technology on the market today. The result is a richer, more detailed viewing experience that delivers strikingly vivid and realistic images that make viewers feel like they are in the movie’s world. The first Dolby Vision projectors and titles for theatrical exhibition are expected in 2015.
Dolby Cinema combines inspired design with the latest Dolby cinema technology to take audiences on a cinematic journey. Dolby scientists, creative teams, and acoustic professionals have worked to deliver the total cinema experience from the moment moviegoers enter a Dolby Cinema.
The new Dolby Cinema at JT Eindhoven will greet visitors with a signature entrance, indicating to them that they are about to experience something truly different. As they cross this threshold, visitors will be guided along a dynamic audiovisual pathway that builds anticipation for the movie as they enter the auditorium. This path provides a new canvas for studio creatives to begin telling their story with a unique image and sound experience before the show begins.
As audiences enter into the Dolby Cinema auditorium, they will be met with a wall-to-wall-to-ceiling screen with atmospheric lighting softly edging the screen and aisles. Wrapping and folding across the walls and ceilings of the room are faceted acoustic panels uniquely designed to hide the speakers placed around the auditorium to eliminate distraction, enhance sound quality, and heighten the sense of immersion.
The Dolby Cinema has undergone sophisticated visual and acoustic room treatments that have been tuned for a premium cinematic experience. Materials, acoustic performance, and seats carefully positioned to provide optimal viewing angles have all been thoughtfully specified to bring the audience into the experience, ensuring that each movie is seen and heard as its creators intended to deliver the full impact of the story.
“With Dolby Cinema, moviegoers will be captivated by Dolby’s state-of-the-art audio and imaging technologies, its thoughtful cinema design, and its well-known brand that has become synonymous with a premium cinema experience,” said Doug Darrow, Senior Vice President, Cinema, Dolby Laboratories. “As audiences watch the credits roll in a Dolby Cinema, they will realize the most powerful way to experience movies is in Dolby.”
About Dolby Cinema
Dolby Cinema delivers the total cinema experience. It combines powerful image and sound technologies with inspired cinema design to make every visit a completely captivating cinematic event.
Dolby Cinema will include Dolby Vision—a state-of-the-art authoring and playback imaging technology that enables the cinema to bring the story alive onscreen. Outfitted with Dolby Atmos, a Dolby Cinema transports audiences into the movie with breathtakingly real sound that fills the cinema and flows all around them.
When these technologies are combined with sophisticated cinema design, everything comes together in a Dolby Cinema to pull moviegoers more deeply into the story and transform their visit into an event. For more information, please visit the Dolby Cinema web page.
About Dolby Vision
Dolby Vision delivers a dramatically different visual experience—astonishing brightness, incomparable contrast, and captivating color—that brings entertainment to life.
Even though most movies are captured and recorded using technology that produces the colors and brightness of real life, much of that richness is lost by the time moviegoers get to watch. That’s because current cinema color-grading standards are based on the limitations of current projection technologies and require that the content be altered to match their display performance—dramatically reducing the range of colors, brightness, and contrast.
Dolby Vision changes that, giving creative teams the freedom to use the full gamut of colors, peak highlights, greater brightness, and amazing contrast, with the confidence that those will be reproduced faithfully on cinema screens that feature Dolby Vision.
About Dolby Atmos
Introduced in April 2012, Dolby Atmos has been embraced by all the major Hollywood studios, 11 Academy Award® winning directors, and 23 Academy Award winning sound mixers, among others. More than 800 Dolby Atmos screens have been installed or committed to in more than 40 countries with more than 250 exhibitor partners. More than 200 movies from 17 different countries have been or are scheduled to be released with Dolby Atmos sound since the first movie debuted in June 2012.
Dolby Atmos has received technical achievement awards from both the Hollywood Post Alliance and the Cinema Audio Society. As the inventors of the only object-based audio format used in the cinema today, Dolby is working closely with the Society of Motion Picture and Television Engineers in driving adoption of standards for object-based audio.
About JT Bioscopen
JT Bioscopen is one of the largest cinema chains in the Netherlands with 22 cinemas in 21 cities. JT Bioscopen is the oldest cinema chain of the Netherlands and is still 100% Dutch owned. The growth of JT is driven by continuous innovation with partners like Dolby. In 2014, JT Bioscopen will have opened three new theaters: Hoorn, Hilversum, and Eindhoven.
In 2015, JT will open a new cinema in Alkmaar. This makes JT the most ambitious cinema operator in Europe.
The new JT Eindhoven cineplex will host eight screens and 1,546 seats. In addition to the Dolby Cinema premiere screen, the Cineplex is equipped with two Dolby Atmos screens, a 50-seat private screen, and limited VIP seating in all the additional screens. This variety in experiences caters to all consumers in the Eindhoven area.
JT Bioscopen wants to be a distinctive movie theater chain, which offers all customers a hospitable environment and a personal experience. JT Bioscopen serves different target groups, with events such as Senior High-Tea, Toddler Screenings, and alternative content with live opera and ballet showings. Every month there is a Ladies Only evening.
JT Bioscopen is situated in Alkmaar, Alphen aan den Rijn, Amersfoort, Apeldoorn, Arnhem, Den Bosch, Deventer, Doetinchem, Eindhoven, Gorinchem, Heerhugowaard, Hilversum, Hoogeveen, Hoogezand, Hoorn, Kerkrade, Meppel, Nijmegen, Purmerend, Steenwijk, and Vlaardingen.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful in Dolby. For more information, please visit www.dolby.com.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Atmos is a trademark of Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S14/28417 DLB-G