TradeKing Introduces Next Generation Brokerage Design with New TradeKing LIVE Platform

TradeKing LIVE Re-imagines the Online Trading Experience for a New Era; Initial Product Rollout Showcases Greater Ease, Customization and Flexibility to Investors

FT. LAUDERDALE, Fla.--()--Continuing to deliver against its mission to provide clients with a modern and innovative online trading experience, online broker TradeKing today announced it has begun rolling out the first features of its all-new TradeKing LIVE platform. TradeKing LIVE will now cater to any type of investor, from the most active and sophisticated to the less active buy-and-hold investor, all from one powerful website that delivers a consistent trading experience across any device. To view screen shots of the new platform, visit

“Most online brokerage sites look and act the same way they did 10-15 years ago, yet the digital user’s expectations have come a long way since then,” said Kevin Delo, CIO of TradeKing. “We designed the new TradeKing LIVE to mirror the flexibility, ease and clean simplicity of the more modern experience, like that found on an iPhone, yet still offer the power and advanced functionality any trader could want. This initial rollout of TradeKing LIVE is just the tip of the iceberg in terms of the features and enhancements clients will see in the months ahead.”

Features to Make Online Trading More Useful and Flexible
Comprehensively reimagined and built in HTML5, TradeKing LIVE leverages responsive design to deliver an optimal experience across a wide range of devices – from mobile phones and tablets to desktops and laptops.

Key TradeKing LIVE Functionality Includes:

  • A simple icon-based, customizable home screen that offers investors a quick overview of the market and their accounts, organized in the way they want it. Investors can easily move, remove or add modules so the data and features that matter most to them are featured front and center, with the ability to easily drill down into the details
  • An upgraded Accounts tab that lets investors view all their accounts on one page, in a clean, simple design with the site theme, background color and wallpaper that appeals to them
  • A new Quote & Trade Ticket that allows clients to trade stocks and options with just a click or a tap, from anywhere in TradeKing LIVE
  • A new Dashboard – fully customizable, flexible and fast so clients can see a wealth of important features at a glance, including their holdings, open orders, balances, charts and option chains
  • An expanded Research Center featuring US Markets and company-specific information that includes charts, news and fundamental data

TradeKing will continue adding significant new functionality to TradeKing LIVE in the coming months, including a new Profit/Loss and probability calculator, alerts center, advanced orders and chart enhancements, as it adds more clients to the platform.

About TradeKing Group, Inc.
TradeKing Group, Inc. ( consists of companies that provide online brokerage services, social communities for investors, investor education and more. Its subsidiary, TradeKing, LLC, is a nationally licensed online broker/dealer dedicated to empowering the independent, self- directed investor. It offers simple, low fees ($4.95 per trade for both equity and option trades with $0.65 per options contract).1 The TradeKing platform features powerful online equity, options, ETF, mutual fund and fixed-income trading tools accompanied by a rich set of news, research and analysis capabilities.

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1 Please see for more details on trade commissions for low priced stock, bonds, mutual funds and other securities.

Options involve risk and are not suitable for all investors. For more information, please review the Characteristics and Risks of Standard Options brochure at before you begin trading options. Options investors may lose the entire amount of their investment in a relatively short period of time.

$4.95 for online equity and option trades, add 65 cents per option contract. TradeKing charges an additional $0.35 per contract on certain index products where the exchange charges fees. See our FAQ for details. TradeKing adds $0.01 per share on the entire order for stocks priced less than $2.00. See our Commissions and Fees page for commissions on broker-assisted trades, low-priced stocks, option spreads, and other securities.

Online trading has inherent risks due to system response and access times that vary due to market conditions, system performance and other factors. An investor should understand these and additional risks before trading.

TradeKing provides self-directed investors with discount brokerage services, and does not make recommendations or offer investment, financial, legal or tax advice. The content of this press release is provided for educational and informational purposes only, does not constitute a recommendation to enter in any of the securities transactions or to engage in any of the investment strategies presented herein, and does not represent the opinions of TradeKing or its employees.

TradeKing Group, Inc. is not a broker/dealer.

© 2014 TradeKing Group, Inc. All rights reserved. Securities offered through TradeKing, LLC, member FINRA and SIPC


Sue Parente, 781-642-7788

Release Summary

Online broker TradeKing today announced it has begun rolling out the first features of its all-new TradeKing LIVE platform.


Sue Parente, 781-642-7788