SUNNYVALE, Calif.--(BUSINESS WIRE)--Yahoo today announced it has appointed Lisa Utzschneider as Senior Vice President, Sales, Americas. Lisa will be responsible for Yahoo's advertising business across the Americas and will report directly to Yahoo CEO Marissa Mayer.
All sales teams across North and South America will report to Lisa. Ned Brody will assume the newly created role of Senior Vice President, Advertising Technology and Strategy, and once fully transitioned will focus on the deployment of advertising technologies and go to market strategies for Yahoo across its advertising portfolio.
“Lisa has a demonstrated track record as a leader and as a business builder, focused on creating and expanding sales relationships as well as scaling technological innovation,” said Yahoo CEO Marissa Mayer. “She brings unique strengths to Yahoo in terms of identifying new opportunities to maximize the value of advertising in a rapidly expanding and evolving media landscape.”
"I am thrilled to join Yahoo and to build on the proven assets the company has developed across the advertising space,” said Utzschneider. “I look forward to working with this team and with Yahoo's technology platforms to deliver value to advertisers and to delight consumers with unique and personalized ads.”
Most recently, Lisa led Amazon’s display advertising efforts as Vice President of Global Advertising Sales. She joined Amazon.com in September 2008, assuming ad sales and operations responsibilities for a range of Amazon owned and operated websites, including Amazon, IMDb and DPReview. In that role, Lisa led the product development and sales strategies for advertising solutions across the Amazon portfolio.
Prior to Amazon, Lisa spent 10 years at Microsoft leading a variety of advertising initiatives in product development, sales strategy, and online industry standards capacities. Her most recent position at Microsoft was General Manager of Sales and Account Services Group.
Lisa holds a Bachelor of Arts degree from Bates College and a Master of Public Administration degree from New York University. She resides in New York City with her husband and daughter.
Yahoo is focused on making the world's daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company's blog (yahoo.tumblr.com).