JACKSONVILLE, Fla.--(BUSINESS WIRE)--Winn-Dixie, a subsidiary of Jacksonville, Florida-based Bi-Lo Holdings, announced today it is entering into a new partnership with Talladega Superspeedway to sponsor the “Winn-Dixie 300” NASCAR XFINITY Series race on Saturday, May 2, 2015.
With 68 Winn-Dixie stores spread throughout the state of Alabama, the company is proud to partner with NASCAR’s most competitive track, which opened in Talladega, Alabama, in 1969. Winn-Dixie is proud to partner with Talladega on this race, and the historic weekend, with the goal of making meaningful connections with customers throughout the state by being a part of events they are passionate about.
“A great number of our customers and associates are NASCAR fans. This sponsorship represents Winn-Dixie’s ongoing efforts to find meaningful connections with customers by being a part of events they are passionate about,” said Tim Flavin, Regional Vice President for Bi-Lo Holdings. “We are excited to introduce the Winn-Dixie 300 to the state of Alabama and to kick off one of the best motorsports weekend experiences in the country.”
This isn’t the first time that Winn-Dixie has had its name on races at the world’s fastest speedway. From 1997 through 2001, Winn-Dixie was the entitlement sponsor for the ARCA Racing Series events, and in 2008, had its name on the NASCAR Camping World Truck Series race at TSS.
“We are so proud to welcome Winn-Dixie back to the Talladega Superspeedway family,” said Grant Lynch, Chairman of the 2.66-mile venue. “Like Winn-Dixie, we have had a storied history in the state of Alabama, as well as the Southeast, for many years. So many of our fans are customers of Winn-Dixie, and we can’t wait to showcase the Winn-Dixie 300 to them in 2015.”
The NASCAR XFINITY Series (currently called the NASCAR Nationwide Series through the end of 2014) has been a staple at the 2.66-mile venue since 1992. Some of the sport’s biggest names like Earnhardt, Martin, Labonte and Stewart have gone to victory in some of the sport’s most exciting and competitive races that will now be known as the Winn-Dixie 300.
The new partnership was announced – and a new Winn-Dixie 300 logo was unveiled - at a press conference Saturday during a huge weekend for Talladega Superspeedway. The track is hosting the cutoff race of the Contender Round in the Chase for the NASCAR Sprint Cup in which the field of 12 eligible drivers for the season-long championship will be cut to eight.
About Bi-Lo Holdings, LLC: Parent company of BI-LO, Harveys and Winn-Dixie grocery stores, is the fifth-largest conventional supermarket chain in the U.S. and the second-largest conventional supermarket in the southeast based on store count. The company employs more than 71,000 associates who serve customers in approximately 830 grocery stores and 555 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO, Harveys and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal associates, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com, www.harveyssupermarkets.com and www.winndixie.com.
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About Talladega Superspeedway
Talladega Superspeedway is NASCAR’s Most Competitive Track (record 88 lead changes in 188 laps), with the circuit’s steepest banking (33 degrees) and longest distance (2.66 miles). It is also the most fun and fan-friendly, offering up hundreds of acres of free camping, amazing kids ticket prices and special offers for military members and college students. Talladega Superspeedway, built in 1969, is NASCAR’s “Party Capital” thanks to the track’s infamous infield and world renowned Talladega Blvd. The historic venue has always worked hard to enhance the fan experience in every way and now features the most comfortable seats in motorsports, large video high-definition viewing boards (a new initiative planned for future implementation at all ISC tracks) lining the frontstretch, and endless activities for fans throughout its event weekends. Log on to www.talladegasuperspeedway.com or call 877-Go2-DEGA for more information.
