PALO ALTO, Calif.--(BUSINESS WIRE)--issuu, a digital reading platform, and Jumpstart, a national early education organization, have partnered for Jumpstart’s 9th annual Read for the Record, which will take place on October 21, 2014 and mobilize millions of people to celebrate literacy by participating in the largest shared reading experience.
issuu will make this year’s official children’s book “Bunny Cakes” by bestselling author and illustrator, Rosemary Wells, available to readers digitally. The book will be embedded on Jumpstart, powered by issuu, on October 21 from 12 AM to 11:59 PM, for participants spanning the globe to celebrate literacy and increase awareness around the importance of high-quality early education, especially among low-income areas.
“We are in a time where many children are using technology younger than before, and as a platform that gives readers free access to millions of publications around the world, we are in constant support of literacy,” said issuu CEO, Joe Hrykin. “At issuu, our mission is to connect great content and readers, and we are happy to have the opportunity to bring this year’s book to children for free digitally on connected devices. We hope this encourages more educators, parents, and caregivers around the globe to participate in Jumpstart’s Read for the Record and help surpass 2013’s record breaking day.”
“I love Read for the Record, and early education is something I am extremely passionate about. This year we are thrilled to partner with issuu in order to provide readers around the globe with digital access to this year’s official Read for the Record book, Bunny Cakes, ” said Bridget Moynahan, actress and star of CBS' Blue Bloods and member of Jumpstart’s National Board of Directors. “Free online and mobile access to the book means that anyone with access to the internet can participate in the campaign from wherever they are!"
Since 2006, Jumpstart has continued to surpass its records for Read for the Record, with over 11.5 million children and adults participating and over 1.6 million books donated to children living in low-income areas. For more information about Jumpstart’s Read for the Record and to access the book online, please visit http://www.jstart.org/campaigns/read-bunny-cakes-online.
About issuu
issuu is where the world's most innovative and growth-oriented content creators publish and consume content digitally. As the leading digital publishing platform, Issuu gives publishers the tools to deliver over 5 billion page views each month to the 80+ million readers who care most about their content. The platform helps publishers find, understand, monetize and grow a massive global audience on any device — while helping readers all over the world discover, enjoy and share new content.
With over fifteen thousand new publications added daily and an unparalleled breadth of content on virtually every topic, issuu readers are spending over 1 billion minutes each month reading on tablets, desktops, laptops, and smartphones – with no subscription fees or monthly charges. Headquartered in Palo Alto, California, issuu is backed by Sunstone Capital and KDDI.
About Jumpstart
Jumpstart is a national early education organization working toward the day every child in America enters kindergarten prepared to succeed. Jumpstart delivers a research based and cost-effective program by training college students and community volunteers to serve preschool-age children in low-income neighborhoods. By participating in Jumpstart’s yearlong program, children develop the language and literacy skills they need to be ready for school, setting them on a path for lifelong success. To learn more, visit www.jstart.org.
