ServiceRocket Offers Training Maturity Model Book; Guides Readers Through Building Strategic Training Function for Customer Success and Business Growth

Free, Downloadable Book Helps Fast-growing Software Companies Anticipate and Meet the Training Needs of Enterprise Customers

PALO ALTO, Calif.--()--ServiceRocket, a provider of training, support, implementation and tools to enable Customer Success, is making available a free book that helps fast-growing software companies determine how and when to implement critical training functions to improve customer success and grow their business. The book, “How to Build a Strategic Enterprise Software Training Business,” was written by Bill Cushard, content strategist at ServiceRocket, and details the company’s unique Enterprise Software Training Maturity Model. The book guides readers through the progressive stages of training maturity, and helps them assess their current training maturity level to efficiently and successfully align training programs to meet current and future needs.

Training Critical Component for Fast Growing Software Companies

“Fast growing software companies focus on delivering great products, and early adopters are often visionary types who do not want, or need, training,” said Cushard. “However, once that successful product is being sold to enterprises, training is critical to drive product adoption, consumption and the renewals software companies need to be viable and grow.”

ServiceRocket’s Enterprise Software Training Maturity Model was developed specifically for the unique needs of the enterprise software company, where complex and entrenched IT infrastructures can complicate seamless deployment. Furthermore, in order to improve training and grow the business, software companies must understand the current state of their training function. The book outlines the four progressive stages of training maturity – identified as Reacting, Performing, Scaling and Optimizing, and helps readers determine their current state of training, where they want to go, and what steps are needed to get to the next level. Finally, the book offers an assessment so readers can determine the current maturity stage of their enterprise software training business.

By working within ServiceRocket’s Maturity Model, understanding the progression of training programs and assessing their current state, companies gain the knowledge they need to deliver effective training solutions. This enables them to create software training programs that support users and customers in their pursuit of product adoption, consumption and renewals.

Pentaho, a leading company in the big data integration and analytics software space, uses ServiceRocket’s TrainingRocket platform to run their training business. “With ServiceRocket’s solution we have become more self-sufficient,” said Doug Johnson, COO & EVP at Pentaho. “In just the first month we saw improvements in automating the processes of driving students to our website, and in providing information to our sales team, through the integration with Having a dashboard that pulls all that information together gives us a clearer view of our training business and allows us to modify our process as needed. ServiceRocket’s solution puts us in the driver’s seat.”

“We founded this company on our belief that great things can be accomplished when you maximize the value of software within an enterprise,” said Rob Castaneda, CEO of ServiceRocket. “We work hard every day to put the correct training in place to accelerate customer success. And that means reducing churn, increasing renewals and adoption, and driving customer success, which ultimately yield more revenue. We are passionate about customer success.”


ServiceRocket’s book “How to Build a Strategic Enterprise Software Training Business” is available for free download via the ServiceRocket Website.

About ServiceRocket

ServiceRocket is a unique Customer Success company focused on ensuring enterprises and users successfully incorporate software into their businesses and lives – so they use it, love it and buy more. Through training, support, implementation and tools, ServiceRocket creates long-lasting, loyal relationships between software companies, enterprises and their software by delivering these elements to enable customer success. Based in Palo Alto, California, ServiceRocket has global teams in Australia, Chile, Malaysia, the United Kingdom and the United States. Visit for more information.


Tanis Communications
Nicole Conley, 408-295-4309 x104

Release Summary

ServiceRocket is making available a free book that helps fast-growing software companies determine how and when to implement critical training to improve customer success and grow their business.


Tanis Communications
Nicole Conley, 408-295-4309 x104