BOCA RATON, Fla.--(BUSINESS WIRE)--Now in its fourth consecutive year, the Crock-Pot® brand’s Ultimate Crock-Pot Crock-Star contest has kicked off with a twist! Playing on Americans’ selfie obsession, the brand’s nationwide search for the most inspiring slow cooking superstar requires aspiring Crock-Stars to create a one-minute “video selfie” prepping an original recipe with a Crock-Pot® Slow Cooker for a chance at “crock-stardom.”
“Consumers are increasingly using smart devices to document their daily lives and activities, while engaging with others of similar interests on the web,” stated David Worthington, Group Product Manager, Slow Cooking, Crock-Pot® brand. “Evolving our annual contest to include this element makes perfect sense and adds to the fun.”
Each day, Americans share more than 1.8 billion photos across just a few select platforms, including Facebook, Instagram and Flickr, according to venture capital firm KPCB, and video shares and streams have become the hot, new billion dollar spectator sport. Playing on this global boom, where consumers post and watch others’ videos, provide commentary and vote, this year’s Ultimate Crock-Pot Crock-Star contest will provide consumers with its own version of “spectator gaming” and a corresponding level of engagement.
Ticket to Crock-Stardom… & Prizes!
Aspiring Crock-Stars should visit the brand’s special contest site, CrockStars.com, between October 1-31 to submit their one-minute video selfie and a text of their original recipe to enter the contest for a chance to be named as the 2014 Ultimate Crock-Pot Crock-Star, win $5,000, and be featured on Crock-Pot.com.
America Picks the Finalists!
In the spirit of a true nationwide search, the Crock-Pot® brand will ask America to pick the finalists! All contest entries will be available for public viewing and voting at CrockStars.com from November 1-9. The five (5) entries that receive the most votes from America during this period will be named finalists of the 2014 Ultimate Crock-Pot Crock-Star contest.
From the finalists selected by America, Crock-Pot® brand executives will review and evaluate their entries against the criteria outlined in the Official Rules found on CrockStars.com - 50% Brand Relevance, 50% Creativity & Uniqueness. The winner of the 2014 Ultimate Crock-Pot Crock-Star contest will be announced soon after the judging period ends on November 14, 2014.
Join the Conversation
Be sure to follow the Crock-Pot® brand on Facebook, Pinterest and Instagram for special product offers, delectable recipes and upcoming news and information about the Ultimate Crock-Pot Crock-Star Contest. Crock-Pot® Slow Cookers can be purchased online at Crock-Pot.com and at retailers including Wal-Mart, Target and Bed Bath & Beyond.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 120 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, AeroBed®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Greys®, Gulp!®, Hardy®, Invicta®, K2®, Madshus®, Marker®, Marmot®, Mitchell®, PENN®, Rawlings®, Ride®, Sevylor®, Shakespeare®, Stearns®, Stren®, Trilene®, Völkl®, Worth® and Zoot®; Consumer Solutions: Bionaire®, Breville®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lifoam®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, ProPak®, Quickie®, Spontex®, Tigex® and Yankee Candle®. Headquartered in Florida, Jarden ranks #356 on the Fortune 500 and has over 30,000 employees worldwide. For further information about Jarden, please visit www.jarden.com.
