BENSALEM, Pa.--(BUSINESS WIRE)--BusinessOne Technologies, which provides market access data, technology and strategic guidance to life sciences companies, is expanding its presence and staff in response to its growth in the evolving healthcare market. As a result of its evolution, the company is also launching a new brand identity.
BusinessOne has opened a new office in New Jersey to expand its reach in a key region, and has added staff that brings deep industry experience to the company. The new team members will add a new level of expertise, in efforts to continuously increase the quality of BusinessOne’s data assets. With a continued focus on quality and high-touch services, BusinessOne will also open a West Coast office as part of its future expansion plans to stay close to its clients in the ever changing managed markets landscape.
“It is more important than ever for drug makers to access unbiased data and broad perspectives to keep up with market shifts for successful product launch and lifecycle management, particularly for specialty drugs,” said James A. Barone, BusinessOne Technologies president and CEO. “Payer cost controls, access restrictions and increased use of exclusive specialty pharmacy providers require detailed insights into actual drug coverage for informed strategies.”
BusinessOne has evolved to deliver more data through intuitive technology, including mobile applications, and as a result, has undergone a change in its brand identity to reflect its evolution.
“The industry has changed, and in response to that, BusinessOne has changed as well,” said Barone. “We are committed to delivering the best data, technology and services to our clients through a hands-on strategic partnership. We wanted to communicate that in a clean, simple and direct manner to those who are interested in knowing more about who we are and what we do… but more importantly, why we do what we do.”
About BusinessOne Technologies, Inc.
BusinessOne Technologies collects, integrates and analyzes data to provide creative solutions, competitive insights and strategic direction to life sciences companies that need current market intelligence to optimize product access. From pre-launch to post-marketing, BusinessOne delivers unique market perspectives through custom research, analytics and direct on-line access to integrated managed markets data, including formulary, drug coverage policy detail, benefit design, reimbursement, demographics and utilization at the plan and physician level. To learn more about BusinessOne Technologies, please visit www.businessonetech.com.
