PHILADELPHIA--(BUSINESS WIRE)--Artisan today announced that it has extended its Mobile Experience Management (MEM) platform capabilities to hybrid apps. Companies offering native apps that include components built in HTML5 can now leverage Artisan’s integrated MEM platform to optimize the entire app without employing disparate platforms or multiple point solutions. By unifying the app management experience, Artisan has created the first and only platform to support rich analytics, A/B testing, and personalization in apps that have both HTML5 and native components as if it were one single code base.
As a sample use case, a company may build the checkout process within its native app as a web-hosted HTML5 workflow. If it wants to collect analytics on user behavior throughout that app, including the checkout process, it can leverage Artisan for both the native and HTML5 areas – rather than have to use another solution to analyze the checkout process separately. Artisan seamlessly integrates the HTML5 portion of the app with the native elements, automatically collecting and providing all of the analytics together. Artisan can then run an A/B test that modifies both the native and HTML5 components of the app as one seamless experience, regardless of which part of the app is built in which technology.
Artisan provides the first and leading MEM platform that fully integrates mobile marketing automation capabilities for apps, including push notifications and in-app messages with analytics, testing, and personalization. This unified offering empowers marketers to understand, experiment and engage with mobile customers, integrate native and hybrid apps into their overall marketing campaigns, and provide a consistent omni-channel brand experience.
“The success of a mobile app depends on the quality of the user experience, which means that companies need to be able to optimize the performance of their app holistically without worrying about the underlying technology," said Bob Moul, CEO, Artisan Mobile. “At Artisan, we’ve fully integrated the app management process to give marketers the power to easily and quickly provide a mobile experience that keeps users engaged and coming back. Adding support for hybrid apps is another step we’ve taken to ensure marketers can focus on driving conversions rather than being bothered with time-consuming technical challenges.”
Artisan is the industry’s leading Mobile Experience Management platform. Artisan’s all-in-one analytics, testing and marketing automation solution makes it possible for mobile teams to create highly personalized and compelling user experiences in real-time without writing code or resubmitting to app stores. Artisan empowers organizations of all sizes to unleash the full potential of their mobile apps, drive mobile engagement, and dramatically improve their return on mobile. Artisan is venture-backed by FirstMark Capital and proudly located in Old City Philadelphia.