NEW YORK--(BUSINESS WIRE)--Tremor Video, Inc. (NYSE:TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced it has hired Laura Buchman as Vice President of Publisher Sales. In this role, Buchman will be responsible for managing Tremor Video’s growing roster of premium publisher partners and extending those relationships to encompass the Company’s programmatic solutions. She will be based in Los Angeles and report to Manish Jha who recently joined Tremor Video as its President, Publisher Platforms.
“Laura is widely recognized as an industry leader in platform sales and programmatic advertising and I’m excited for her to lead our premium publisher sales efforts,” said Jha. “Her extensive background in mobile will enhance Tremor Video’s efforts to help publishers monetize their video content across screens.”
Buchman will be responsible for overseeing the Company’s extensive premium publisher partnerships with companies such as A+E Networks, Viacom and Warner Bros., guiding them to maximize the value of their premium video content. She will also be charged with growing the adoption of Tremor Video’s VideoHub SSP among publishers.
“As digital video consumption spreads across screens, there is a greater need by both publishers and advertisers to be able to transact programmatically,” said Buchman. “Tremor Video has been the leader in helping premium publishers connect their content with premium advertisers. I’m excited to leverage my experience in mobile and display programmatic advertising to help enhance the media partnerships with our programmatic offerings.”
Buchman is a 20-year veteran of the digital media and telecommunications industries. Prior to joining Tremor Video she served as the Vice President of Publisher Solutions at OpenX where she was responsible for developing strategic deals with the comScore Top 100 publishers, as well as a significant partnership with YP. Before OpenX, Buchman served as Vice President of Business Development at Mojiva where she led publisher acquisition and development of the Mojiva mobile ad network as well as overseeing the strategic partnerships with the company’s exchange, data and demand partners. Earlier in her career, she held roles in advertising sales and business development at Lijit (purchased by Federated Media), AOL and Yahoo!. She was named by Business Insider as one of the most powerful women in mobile advertising in 2012 and 2013.
She holds a Bachelor of Science in Speech Communication from Southern Illinois University.
About Tremor Video
Tremor Video (NYSE:TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our patented technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook and LinkedIn.
Forward Looking Statements
This press release contains forward-looking statements that involve risks, uncertainties, assumptions and other factors that could cause actual results and the timing of certain events to differ materially from those set forth in or implied by such forward-looking statements. All statements other than statements of historical fact are forward-looking statements, including, but not limited to, any statements concerning anticipated benefits related to additions or changes in personnel, or the growth or adoption of Tremor Video’s solutions or the market in which it operates. Important factors that could cause actual results to differ materially include: the ability to successfully integrate and retain personnel, and the effectiveness of personnel; the impact of technological development and competition; market acceptance of Tremor Video’s products or services; design, manufacturing or software defects; changes in client preferences or demands; changes in industry standards and interfaces; development of new solutions and technologies or enhancements to existing solutions and technologies; global economic conditions; growth of the online video advertising market; as well as other factors detailed from time to time in the reports Tremor Video files with the Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, Tremor Video disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.