COVINGTON, La.--(BUSINESS WIRE)--First Castle Federal Credit Union recently took stock of how they were staying current with the mobile trends in banking and services that a tech savvy member would be looking for. Kirk Arnold, First Castle FCU CEO, said, “For the past 7 years the Northshore has been a new market for us and this community has welcomed us with open arms.” FCFCU knew it was time to make another move to grow; but, instead of building a brick and mortar business, they asked themselves about their digital store front. First Castle FCU wanted to make sure they are impacting member growth, retention and relationships. As a result, the organization elected to enhance their digital banking and payment capabilities, adding enriched functionality for online and mobile banking and bill pay, in order to better serve their members and fuel growth in a very competitive market.
Headquartered in Covington, Louisiana, First Castle Federal Credit Union serves about six thousand members. FCFCU has three branches and 25 employees, but compete on a daily basis with much larger entities. “In a challenging market, we see technology as a key differentiator. Like most financial institutions, we must continue to attract and retain members of all ages − especially the younger generation. We believe a commitment to innovation and delivery of an exceptional member experience will help us reach our goals for membership,” said Arnold.
FCFCU hopes to give members a seamless experience whether they use an online service or in the branch. Time is important to everyone. Pay bills, check balances, transfer funds – quickly and in the fewest number of steps is what First Castle looked for in choosing new online services.
An Ambitious Plan
In early 2014, the FCFCU organization set an ambitious one year plan to convert key digital banking services, including online and mobile banking and mobile check deposits (remote capture).
They selected Mobiliti™ solutions from Fiserv for its Mobile Banking Application and Catalyst Corporate for its remote capture application. These digital banking solutions were chosen based on functionality, as well as their ability to integrate with our account processing platform from Fiserv.
Also this year FCFCU digital banking efforts included personal financial management program, called Castle Connect. It has impressive tools and additional enhancements to the user experience but remains easy to use.
As a whole, the new digital banking and payment services provide members with more control over their finances and the ability to conduct transactions using the channel that best suits their needs, resulting in greater member satisfaction and increased adoption of these capabilities. FCFCU is also hoping to see a significant drop in the number of service calls regarding bill pay issues and a sharp increase in e-Statement adoption.
Winning Over a New Generation
The new suite of digital solutions will make FCFCU stand out as a Credit Union, especially in this area. It is an incredible value-add for members. There are only a handful of financial institutions that offer the personal financial management tools FCFCU members now have access to, but those are usually the big chains and lack in the personal service that First Castle can offer.
| To learn more about becoming a member, please contact FCFCU at: |
| 100 Cherokee Rose Lane, Covington, Louisiana |
| 888-441-2411 |
