ATHOS Raises $12.2MM in Series B Funding to Bring Next Generation Sensors and Performance Apparel to the Masses

DCM, True Ventures, The Social+Capital Partnership, Golden State Warriors Owner Joe Lacob and NBA All-Star Jermaine O’Neal Back Performance Apparel Leader

Two Tier 1 Manufacturers signed on and manufacturing the product

REDWOOD CITY, Calif.--()--ATHOS, a leading innovator in next generation wearable sensors and performance apparel, announced today that it has closed $12.2 million in Series B financing. The round was led by DCM, with participation from True Ventures, Managing Partner and Chairman of the Golden State Warriors Joe Lacob, NBA All-Star Jermaine O’Neal and existing investor, The Social+Capital Partnership.

ATHOS will use the investment to further commercialize its product and invest in scaling manufacturing and marketing efforts. Available this fall, it is the first fitness apparel line able to collect and analyze muscle activity and effort, as well as heart and breathing rates – giving people a real-time picture of their workout performance.

Along with premier investors, ATHOS has also signed agreements with two Tier 1 manufacturers including a multi-billion dollar garment manufacturer whose biggest clients include some of the best-known sportswear companies. as well as one of the leading hardware manufacturers in the world. Together with ATHOS, these manufacturers have developed a revolutionary manufacturing process to create high-quality sensors integrated into clothing in a way that has never been done before.

“As we think about the future of the fitness and apparel industry, no one has successfully cracked the ability to measure total body behavior including muscle movement, and then translated that into actionable insight,” said Pete Moran, General Partner, DCM. “ATHOS is breaking new ground in this arena, and soon, this kind of intelligence will be the ‘new normal’ in a consumer’s mind.”

Designed to be not only functional but also comfortable and stylish, the new ATHOS apparel line uses small sensors that are neatly built into compression clothing and communicate directly with a consumer’s smartphone to give the wearer real-time feedback on their workout.

“ATHOS’ unique performance apparel is completely changing the way we train the human body,” said Joe Lacob, Managing Partner and Chairman, Golden State Warriors. “Whether you are a professional athlete or just aspiring to be in better shape, accurate and visual data can boost your training and make your training more effective. With ATHOS, we will have a complete view of the body in action – muscle movement, effort, calories burned, heart rate target zones and more – giving athletes instantaneous insight without disrupting their workouts.”

Today’s announcement comes at a time when consumer interest in sports and fitness apparel is growing worldwide. According to Boston-based research firm Trefis, the global sports apparel market is set to grow to $178 billion by 2019.

“ATHOS’ entrance into the market couldn’t come at a better time,” said, Puneet Agarwal, Partner, True Ventures, who was also an early investor in FitBit. “ATHOS is positioned to transcend the fitness and apparel industry – an industry that is seeing more interest in all kinds of devices and clothing designed to help people stay fit and improve performance. We couldn’t be more pleased to partner with ATHOS and help it bring this innovation to the masses.”

“As someone who has performed at the highest levels of the NBA for more than 17 years, I can attest to how important training is,” said six-time NBA All-Star Jermaine O’Neal. “When I saw ATHOS for the first time, my immediate thought was how much more longevity it can give athletes by allowing us to train smarter and prevent injury through a better understanding and fine tuning of our bodies.”

Started in 2010 by co-founders Dhananja Jayalath, Christopher Wiebe and Chamath Palihapitiya, the core of ATHOS’ technology was borne from an advanced engineering project at the University of Waterloo. The technology incorporates electromyography, or EMG, one of the most effective ways of tracking muscles. Benefits of EMG technology had been previously reserved to top performance institutes. ATHOS is the first to bring this technology mainstream by invisibly embedding muscle-tracking sensors into comfortable, stylish performance apparel. ATHOS is unique in that it contains the electronics and intelligence that enable the collection and interpretation of biosignals, sending it all to the user’s mobile device via Bluetooth.

“We’ve spent the past few years perfecting this technology and making the gear seamless, comfortable and durable,” said Dhananja Jayalath, CEO and Co-Founder of ATHOS. “And now, with backing from two experienced investors, plus the support of Golden State Warriors’ owner Joe Lacob and top athletes such as Jermaine O’Neal, we are excited to continue our journey to transform the fitness industry worldwide.”

“It’s great to see such high caliber investors who also realize the potential of this product,” said Chamath Palihapitiya, Founder and Managing Partner of The Social+Capital Partnership and Co-Founder and Chairman of ATHOS. “ATHOS is truly a revolutionary way to use technology to measure one’s body and then act on that information in a useful way.”

The new funding brings the total amount raised-to-date to $16 million. As part of the deal, Pete Moran, General Partner at DCM, and Joe Lacob have joined ATHOS’ board of directors.

Products will begin shipping in fall 2014, and pre-orders can be reserved here.

See how ATHOS works on the company’s web site here.


ATHOS is a leading innovator in next generation performance apparel, creating the new standard for fitness by changing the way people train the human body. ATHOS is helping people reach their fitness goals by enabling them with technology that was previously reserved for elite sports performance institutes. By redefining how to measure fitness and performance, ATHOS helps people stay fit, improve their performance and reach new heights. Follow us on Twitter & Like us on Facebook!

About DCM

DCM is an early stage venture capital firm based in Silicon Valley, Beijing and Tokyo with more than $2.5 billion under management. DCM has invested in more than 200 technology companies across the United States and Asia, and provides hands-on operational guidance and a global network of business and financial resources. DCM has backed industry leading companies such as 51job (NASDAQ: JOBS), (NYSE: WUBA), (Acquired by the NY Times Company), BitAuto (NYSE: BITA), Clearwire (NASDAQ: CLWR), Dangdang (NYSE: DANG), eDreams (Acquired by TA), Fortinet (NASDAQ: FTNT), Foundry Networks (NASDAQ: FDRY), (TSE: 8703), Luxin (SZSE: 002565), PGP Corporation (Acquired by Symantec), Pokelabo (Acquired by Gree), Renren (NYSE: RENN), SandForce (Acquired by LSI), Sling Media (Acquired by EchoStar), SMIC (NYSE: SMI), StarFlyer (TSE: 9206), VanceInfo (NYSE: VIT, currently NYSE: PACT), and Vipshop (NYSE: VIPS). DCM also invested in exciting, upcoming startups such as Analogix, Arrayent,, BitTorrent, Kakao, Happy Elements, SoFi, Tuniu, and Youxinpai.

About True Ventures

Founded in 2006, True Ventures is a Silicon Valley-based venture capital firm that invests in early-stage technology startups. With three funds and approximately $600 million in capital under management, True provides seed and Series A funding to the most talented entrepreneurs in today’s fastest growing markets. With a mission to make the world a better place for entrepreneurs, True encourages each founder’s vision and has built resources to empower the employees, families and communities of its portfolio companies. The firm maintains a strong founder community and offers innovative educational opportunities to its portfolio, helping entrepreneurs achieve higher levels of success and impact. With more than 100 companies funded and multiple companies acquired, the True portfolio has created over 1,900 jobs.

About The Social+Capital Partnership

The Social+Capital Partnership ("Social Capital") is a partnership of philanthropists, technologists and capitalists utilizing venture capital as a force to create value and change on a global scale. The Partnership is based in Palo Alto, California.


Media Contact:
Jake Waxenberg, 858-248-2370


Media Contact:
Jake Waxenberg, 858-248-2370