LONDON & DUBLIN--(BUSINESS WIRE)--
Parx Casino selects GameAccount for Simulated Gaming™ website in the US
Simulated Gaming™ to launch in 2014
London & Dublin | 22 July, 2014: GameAccount Network plc (“GameAccount Network” or the “Company”), a leading developer and supplier of enterprise-level B2B gaming software and online gaming content, announces a partnership with Parx Casino (‘Parx’) to launch a Simulated Gaming™ online experience for new customers and existing patrons.
Parx Casino is owned by Greenwood Racing, Inc and comprises a major thoroughbred racetrack & casino property in Bensalem, Pennsylvania. Parx is the market leader in Pennsylvania with a 30% share of the five-property eastern Pennsylvania casino market. It is expected that GameAccount Network and Parx Casino will launch a Simulated Gaming™ website in the fourth quarter of 2014 subject to customary approvals.
- Parx Casino is the leading casino property in Pennsylvania with a 30% share of the five-property eastern Pennsylvania casino market.
- Partnership is further validation of the GameAccount model of launching Simulated Gaming™ ahead of regulation of real-money gaming in select US states.
- The Pennsylvania legislature has engaged in discussions about Internet gaming and proposed legislation that would authorize Internet gaming has been introduced.
- GameSTACK™ Internet Gaming System will be deployed on-property at Parx for Simulated Gaming™ enabling an immediate upgrade to real-money Internet gaming upon passage of the required legislation.
- Parx’ patrons will be able to use their rewards cards to engage online playing recognisable US Class III casino slots translated online by GameAccount Network.
- Simulated Gaming™ enables land-based US casinos to tap into the Social Casino market worth an estimated $1bn per annum in the US in 2013.
Dermot Smurfit, CEO of GameAccount Network commented:
“2014 saw the launch of Simulated Gaming™ in the United States and Parx’ selection of our unique Internet gaming service is further validation of the monetisation model, the underlying strength of our regulation-ready Internet Gaming System, the promotional capabilities of our back office and relevant appeal of our widening gaming portfolio. We are delighted to have been chosen as the iGaming platform provider by one of the leading Management Teams in the United States’ casino Industry.”
“We continue to deliver on the objectives set out at the time of our listing in November 2013 and partner with leading US casino brands to bring an iGaming experience to US consumers. Whether through Simulated Gaming™ or through regulated real-money gaming, we continue to expand our portfolio of games, grow our customer base and are confident in the prospects for our business.”
John Dixon, CTO of Greenwood Entertainment & Racing, Inc commented:
“GameAccount has demonstrated its Regulated Gaming capability in New Jersey and the merits of Simulated Gaming when integrated with a casino management system. By deploying their system on-property Parx Casino will have the opportunity to launch Simulated Gaming nationwide before year's end and be well prepared in the event regulation of real money Internet gaming emerges in the State of Pennsylvania.”
Parx Casino Partnership
Parx Casino is the leading casino property in Pennsylvania operating over 3,200 machine slots and 150 table games which generated US$478m in gaming revenues in FY 2013/2014 ending June 2014 representing a reported 30% share of the five-property eastern Pennsylvania casino market.
Launching a Simulated Gaming™ proposition onto www.ParxCasino.com, integrated with Parx’ customer management system, will enable Parx’ patrons to use their rewards card to engage online playing recognisable US Class III casino slots translated online by GameAccount Network for casino equipment manufacturers.
A report prepared by Econsult Solutions, Inc. in May 2014 recommended that the Pennsylvania legislature pursue the authorization of intrastate Internet gaming. The report was commissioned in January 2014 by the Legislative Budget and Finance Committee, being a committee of the Pennsylvania General Assembly1.
Deploying the GameSTACK™ Internet Gaming System on-property at Parx Casino in Pennsylvania will ensure all Internet gaming activity remains on-property, with an immediate upgrade path in the event regulation of real money Internet gaming emerges in Pennsylvania.
Simulated Gaming™ is the innovative Internet gaming service designed by GameAccount Network specifically for land-based US casinos to launch in advance of prospective real-money internet gaming regulation. Simulated Gaming™ offers a gaming-as-entertainment consumer website enabled with unique monetization features and a compelling portfolio of over 100 casino slot, table and skill-based games including poker, backgammon, gin rummy, poker dice and blackjack tournaments.
Launched in the US by GameAccount Network in January 2014, Simulated Gaming™ has been proven to monetize Internet traffic to existing websites operated by land-based US casinos with more than 10% of players spending on average 3x more than players of Social Casino applications operated on Facebook.com. Simulated Gaming™ enables land-based US casinos to tap into the Social Casino market worth an estimated $1bn per annum in the United States in 2013, increases property visitation among existing patrons and drives acquisition of new patrons
For further information please contact:
|Dermot Smurfit||Mark Kenny/Jonathan Neilan|
|Chief Executive Officer|
|+44 (0) 20 7292 6262||+353 1 6633686|
|John Frain / Roland French|
|+353 1 679 6363|
GameAccount Network | Overview
GameAccount Network is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GameAccount Network is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME
The Company has developed an Internet gaming enterprise software system, GameSTACK™, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.
GameAccount Network is also a leading developer of online casino games and converts offline casino slot machines into online equivalents on behalf of third party land-based slot machine manufacturers.
GameAccount Network has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including, William Hill, Rank, Lottomatica, Sisal MatchPoint, and SNAI.
In the United States, GameAccount Network has partnered with Betfair Plc to provide Trump Plaza Hotel and Casino with its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In Connecticut, GameAccount Network has licensed its Internet Gaming System to the Mashantucket Pequot Tribal Nation (owners and operators of the Foxwoods® Casino Resort) and currently offers Simulated Gaming™ via the Online Casino published on Foxwoods.com website. In Oklahoma, GameAccount Network has been chosen to launch a promotional play Simulated Gaming™ website via OsageCasinos.com. In New York, GameAccount Network has been chosen by Empire City Casino to launch a Simulated Gaming™ website via www.EmpireCityCasino.com.