FORT WORTH, Texas--(BUSINESS WIRE)--InfluenceHR Las Vegas, the marketing symposium happening Oct. 6, is pleased to announce a unique media partnership providing HR tech and service marketers deep insight into the HR B2B buyer. Human Resource Executive® magazine has been named the exclusive media sponsor of InfluenceHR, joining the roster of industry marketing leaders sponsoring the symposium.
“We jumped at the chance to partner with Human Resource Executive® Magazine and Human Resource Executive’s HR Technology® Conference & Exposition,” said George LaRocque, conference chair and founder of InfluenceHR and director of go-to-market services for The Starr Conspiracy Intelligence Unit. “It’s the leading publication and event for vendors in the HR technology market, so the new partnership will provide value to the HR and HCM tech market via the only comprehensive buyer research of its kind available anywhere.”
Human Resource Executive®, the premier publication focusing on HR issues, brings the trends that HR professionals face to light for HCM marketers hoping to attract the elusive HR buyer. With more than 75,000 HR decision-makers receiving the print publication and over 150,000 digital subscribers every month, Human Resource Executive® has the most up-to-date information on what keeps these buyers up at night.
Human Resource Executive® and The Starr Conspiracy Intelligence Unit have agreed to collaborate on new HR buyer research that will provide HR marketers insight into current demographics and psychographics that will help them better define, understand, and engage their target buyer across the HCM market landscape.
HR technology vendors exhibiting at Human Resource Executive’s HR Technology® Conference & Exposition, which begins Oct. 7, will not only receive an exclusive discount to attend InfluenceHR, but will also get first-look access to the initial findings from the research and a chance to interact with the report writers and analysts to further explore the results.
Finally, the annual InfluenceHR Marketing Awards, the “Innys,” will be presented to the winners on the evening of Oct. 6 at a Human Resource Executive® Magazine-sponsored reception.
“We’re excited to partner with The Starr Conspiracy as the exclusive media sponsor for InfluenceHR,” said Rebecca McKenna, publisher of Human Resource Executive®. “InfluenceHR is a must-attend HR technology marketing symposium, and Human Resource Executive’s HR Technology® Conference & Exposition is the premier global technology conference for human resource professionals. We are thrilled to provide this added value to exhibiting vendors and attendees of Human Resource Executive’s HR Technology® Conference & Exposition. It’s a wonderful opportunity to network and share insights. The research we are collaborating on for this program will provide additional insight into our readers’ responsibilities and needs, and what keeps them up at night.”
Attendees will also have exclusive access to HR buyers, market-leading analysts, and trailblazing peers. The panelists and speakers are heading up their own companies’ strategies, so they know what they’re talking about.
Oct. 6, 2014 | Las Vegas
3667 S. Las Vegas Blvd.
Las Vegas, NV 89109
ABOUT THE STARR CONSPIRACY INTELLIGENCE UNIT
There’s a new era of enterprise technology that can finally unleash the full promise of human potential. If you’re on board, we’re ready to get you there. The Starr Conspiracy Intelligence Unit (TSCIU) delivers growth-oriented strategy, research, and advisory services, providing the guidance and key insights you need to grow market share and increase profitability. Let’s face it: The protectors of the status quo in marketing fall back on outdated formulas that won’t deliver growth and aren’t sustainable. We’ve seen it before, and that approach to marketing is dead. TSCIU takes your business as personally as you do, and we will challenge you to shift your perspective. Most important, though, we deliver marketing clarity so you can make decisions with confidence.
ABOUT HUMAN RESOURCE EXECUTIVE®
Human Resource Executive® was established in 1987 and continues today as the premier publication focused on strategic issues in HR. Written primarily for vice presidents and directors of human resources, the magazine provides these key decision-makers with news, profiles of HR visionaries, and success stories of human resource innovators. Stories cover all areas of human resource management, including talent management, benefits, healthcare, leadership, learning and training, HR information systems, relocation, retirement planning, and employment law.