LOS ANGELES--(BUSINESS WIRE)--SPEEDO USA, a division of PVH Corp. (NYSE: PVH), and Sports Authority, one of the nation’s largest full-line sporting goods retailers in the United States and Puerto Rico, today announced the launch of a new Speedo Aquatic Zone “shop-within-a-shop” retail concept at four Sports Authority locations.
The four new 500+ sq. ft. premium Speedo Aquatic Zones at Sports Authority, located in the Miami and Boca Raton, Florida and Balboa and Sherman Oaks, California stores, feature Speedo’s cutting-edge swimsuits, goggles, accessories, training aids and footwear in a visually intuitive branded environment. The Zones are merchandised with a range of Speedo men’s, women’s and kids’ gear designed to highlight the 2014 fitness, performance and active recreation collections.
In a true retail first for SPEEDO, the Speedo Aquatic Zones are part of an expanded partnership with Sports Authority, which also unveiled an updated Speedo footprint in an additional 218 stores, marking the next step in SPEEDO and Sports Authority’s shared commitment to providing the best products and services to the ever-growing swim fitness community.
“We’ve enjoyed a long and positive partnership with Sports Authority, and we couldn’t be prouder of our new Speedo Aquatic Zones,” said Jim Gerson, President of SPEEDO USA. “Not only does it show Sports Authority’s belief in SPEEDO and Speedo products, but the new Speedo Acquatic Zones give us an opportunity to showcase our technical expertise, category-leading innovation, swim fitness know-how, and, of course, our newest gear.”
“We are excited to expand our partnership with SPEEDO to include this new shop-within-a-shop retail concept, which will offer our customers the best of the best in cutting-edge swim products,” said Stephen Binkley, Chief Merchandising Officer of Sports Authority. “The Speedo Aquatic Zones provide an elevated shopping experience for competitive and recreational athletes in the swim community and further strengthen our position as the go-to retailer for all things sporting goods.”
The custom retail fixtures and graphics within the Speedo Aquatic Zones are designed to be consumer-friendly. The new retail layout enables shoppers to explore and shop Speedo products by activity, including aquatic training, fitness, recreation and other water-related interests, with a mix of in-line, end-cap, four-way and wall unit displays. Dive accessories, the Learn to Swim kids water safety line, and new styles from the revamped 2014 footwear and packs collections will also be featured. The graphics and merchandising will highlight SPEEDO’S key technologies and its 86-year history of innovation, and will help guide visitors in finding the Speedo gear that best meets their needs.
“More and more people are swimming for fitness than ever before,” said Gerson. “Whether you’re racing for a record finish, swimming laps for better health or making memories at the beach, we believe the new Speedo Aquatic Zones at Sports Authority will help make every water moment better—and inspire even more people to ‘Dive In.’”
Speedo, the world’s leading swimwear brand, is a registered trademark of and used under license from Speedo International Ltd. Warnaco Swimwear, Inc., a subsidiary of PVH that does business as SPEEDO USA, holds the exclusive license from Speedo International Ltd. for North America and the Caribbean.
ABOUT SPEEDO
The world’s leading swimwear brand, Speedo is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations, and supporting swimming from the grassroots to the elite level. In the 1920’s Speedo made history with the Racerback, the world’s first non-wool suit. In 2008, Speedo redefined swimwear again with Fastskin LZR RACER, one of the fastest and most technologically advanced swimsuits ever created; 2011 saw Speedo unveil another world first with the Fastskin Racing System - a cap, goggle and suit designed to work together as one. Speedo is owned by Speedo Holdings B.V. and distributed in over 170 countries around the world; in North America and the Caribbean, Speedo is licensed exclusively to Warnaco Swimwear Inc., a wholly owned subsidiary of PVH Corp. To find out more, visit www.speedousa.com.
ABOUT PVH
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, Joseph Abboud, DKNY, Ike Behar and John Varvatos.
ABOUT SPORTS AUTHORITY
Headquartered in Englewood, CO, Sports Authority is one of the nation’s largest full-line sporting goods retailers, with 474 locations across 43 states and Puerto Rico. Sports Authority offers a broad range of sporting goods from leading brands and is the active family’s destination for footwear, apparel, fitness, team sports and outdoor recreation. The League by Sports Authority, a free and easy rewards program, offers members 5% back after they earn 100 points or more during a quarterly period. For a list of store locations and information or to shop online, visit www.sportsauthority.com. Sports Authority also owns and operates nine S.A. Elite by Sports Authority locations that offer a premier assortment of high-end performance apparel, footwear and accessories. Visit www.saelite.com for more information. Follow Sports Authority on Facebook www.facebook.com/sportsauthority and Twitter www.twitter.com/sportsauthority.
