Baby on Board at DQ®

The Dairy Queen® system celebrates Mother’s Day by offering DQ® Cakes to new moms

Signature DQ Cake for Mother's Day (Photo: Business Wire)

MINNEAPOLIS--()--Dairy Queen® fans are born every day, which is why the DQ® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), is presenting moms who give birth on this, the 100th anniversary of Mother’s Day, with a signature DQ Cake.

Any mom who gives birth on Mother’s Day, Sunday, May 11, 2014 can email a copy of her baby’s birth certificate to DairyQueen@piersongrant.com by noon Eastern Time on Saturday, May 31, 2014 to receive a gift card for a free DQ Cake. Requests must include the mother’s full name, email, phone number and complete mailing address. Many Blizzard® Treat flavors, including the May Blizzard of the Month, Strawberry Shortcake, can easily be made into DQ Cakes.

“Having a baby is obviously a momentous occasion, so this Mother’s Day we want to celebrate moms and welcome our newest fans by giving away a signature DQ Cake,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “It’s certainly a Mother’s Day these families will never forget, and we want to share in their celebration. DQ Cakes are perfect for sharing in all of life’s special moments!”

For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the system at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 8.4 million fans, and become a fan at facebook.com/dairyqueen.

About ADQ:

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,300 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

Contacts

For American Dairy Queen Corporation
Media Contacts:
Lauren Simo, 954-776-1999 ext. 238
Lsimo@piersongrant.com
or
Jenna Leon, 954-776-1999 ext. 242
Jleon@piersongrant.com

Release Summary

Any mom who gives birth on Mother’s Day, Sunday, May 11, 2014 can submit a copy of her baby’s birth certificate to receive a gift card for a free Dairy Queen Cake.

Contacts

For American Dairy Queen Corporation
Media Contacts:
Lauren Simo, 954-776-1999 ext. 238
Lsimo@piersongrant.com
or
Jenna Leon, 954-776-1999 ext. 242
Jleon@piersongrant.com