NEW YORK--(BUSINESS WIRE)--Laundry Service, one of the nation’s leading social media agencies, announced today that Liz Eswein – best known as Instagram’s @newyorkcity, and this year’s Shorty Award winner for Best Photography – has joined the team to head its newly formed division, Cycle.
Cycle is a global influencer network comprised of 800-plus Instagrammers – each with 50K-2M followers – who shoot organic photos and videos for advertisers to use as original content. These creators are also hired to share content with their highly engaged audiences, providing major earned media opportunities. Cycle will sign exclusive management agreements with up to 100 creators in year one, starting with Chicago designer @swopes, who has over 200,000 followers.
Eswein, the iconic Instagram influencer with over 1.2 million followers, joins from Mobile Media Lab, which she co-founded in 2012 and built to the tune of $1 million in revenue last year. Eswein has worked with such noteworthy brands as Cadillac, Burberry, Keds, Nike, Estée Lauder and Beats Music, among others.
“Major advertisers are beginning to understand the powerful role Instagram can play in brand building and the overall marketing mix,” said Jason Stein, founder and president of Laundry Service. “Cycle helps crack Instagram for brands and agencies, providing a scalable solution to organic content and distribution. Content from the Cycle network will also play a crucial role in the success of marketing campaigns on other social channels, and even offline.”
Stein continued, “Our data – comprised of over 100M impressions served – shows an increased engagement rate of 2-4x and a 25% increase in conversion rate when organic images are used rather than glossy product shots from studio or on-location shoots.”
“I am truly delighted to be joining Laundry Service,” Eswein added. “After following their incredible work and development over the past year, I knew they would be the perfect fit for my Instagram offering. By joining forces with a super creative agency that offers content creation, media buying and digital PR, we're able to bring both new and existing clients unparalleled capabilities."
About Laundry Service
Original content, media buying, and digital PR. All in one place. All at once. Laundry Service is a social media agency with full-service capabilities across owned, earned, and paid media. In January 2014, Forbes named Laundry Service a “Media Company of Tomorrow.” Learn more at www.247laundryservice.com.