DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/gk8f7n/market_focus) has announced the addition of Canadean Ltd's new report "Market Focus: Trends and Developments in the Fragrances Sector in France" to their offering.
This report provides a concise overview of the Fragrances market in France. After reading this report, you will understand the size of the market, and the economic, demographic, and behavioural trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.
Key Highlights
- Packaging plays a significant role in attracting customers and adding to the luxury aspect of Fragrance brands. Female Fragrances and Male Fragrances accounted for 96.0% of Fragrances packs used in France in 2012, resulting in high demand for Glass Bottles.
- Female Fragrances and Male Fragrances drive this growth, as consumers will increase their use of these products and seek easy-to-use Fragrances products.
- Older consumers and Mid-Lifers together constitute around half of the entire market by value; they are more likely to spend money on themselves as their kids are now grown up.
- Smaller pack formats of Fragrances are expected to rise within the premium segment as they are portable and easier for on-the-go lifestyles.
- The demand for organic Fragrances will remain limited unless manufactures target more leading trends such as consumers' desire to reward themselves or to assert a particular gender identity, positioning organic as an added benefit.
Key Topics Covered:
1. Country Context
- Stable economy growth and a large mid-life population with high disposable income provides several opportunities in the consumer market
- Health and Beauty Stores are the key distributors of Fragrances products in France
- Health and Beauty Stores will be the most preferred destination for buying Fragrances in France
2. Consumer Profile
- Fragrance usage among women is slightly higher than men in terms of volume
- Opportunities exist to encourage French consumers to adopt a daily Fragrances routine
- Indulgence is by far the most important motivator for French consumers to buy Fragrances
- Consumers choice of buying fragrances in France is driven by indulgence and new gender behaviours
- Fragrance quality is one of the important motivators inducing purchase
3. Sector Analysis
- Fragrances usage in France is growing slowly, even with volatile exchange rates
- While the overall Fragrance sector saw declining growth, Female Fragrances category growth is on a rise
- Female Fragrances and Male Fragrances will increase their value share from Unisex Fragrances
- Fragrances categories will record slow but steady value growth from 2013 onwards
- Unisex Fragrances market will witness declining growth during the forecast period
4. Brands and Private Labels
- French consumers continue to buy branded Fragrances products despite the squeeze on discretionary spending
- While private label penetration is highest in Unisex fragrances, the category is witnessing a decline
5. Packaging Insight
- Glass Bottles are the most preferred packaging for all categories of Fragrances in France
- Glass still remains the most preferred pack material, however will witness slight increase in rigid plastic usage
6. Future Outlook- four key trends in France's Fragrances sector
- French fragrance market is characterized by increasing demand of organic, premium and limited edition products
Companies Mentioned
- Chanel S.A.
- Coty
- Estée Lauder Inc.
- Guerlain
- L'Oreal S.A.
- LVMH
- PUIG
- The Procter and Gamble Company
- Yves Saint Laurent
For more information visit http://www.researchandmarkets.com/research/gk8f7n/market_focus
Source: Canadean Ltd
