STAMFORD, Conn.--(BUSINESS WIRE)--Novitex Enterprise Solutions, the industry-leading provider of the Integrated Document Life Cycle™ (IDLC™) in the Document Outsourcing market, announced today their Enterprise experts in Mail Operations, Direct Mail Print and Distribution will offer three insightful sessions regarding achieving greater efficiencies and cost savings at the 2014 National Postal Forum (NPF), March 16-19, at the Gaylord National Hotel and Conference Center in Washington, DC.
Christine J. Erna and Scott Holton are Novitex’s Senior Consultants for Enterprise Postal Consulting. Erna is a Six Sigma Greenbelt and USPS® Certified Professional specializing in Mail Print Design, Analysis and Compliance. Holton, who hold a MBA, offers expertise in Optimization of Postal Spend, Leveraging Pre-Sort Services and Maximizing Throughput.
“A full understanding of the entire document life cycle is critical,” said Erna. “Understanding the full cycle and having consistent checkpoints and benchmarks in your processes, plus an integrated strategy that includes good design, helps avoids delays and penalties a firm may be hit with for non-compliance in various requirements and classifications of mail. “And data is key,” continued Erna, “a deep understanding of data and the best practices surrounding its management greatly impact the return mail volumes a firm has to deal with.”
Erna and Holton’s featured sessions are:
- Tuesday, March 18, “Successful Communications. Strategies for Real Life Use,” 11:00 AM to 12:00 PM: Effective communication is vital to an organization’s success. Learn the Do’s, Don’ts and best practices for communicating efficiently and effectively in all forms including digital, physical and the spoken word.
- Wednesday, March 19: “What’s Your Direct Mail Marketing ROI,” 8:00 AM to 9:00 AM: Get back to basics of testing direct mail efforts to prove the benefits of utilizing direct mail in an organization’s marketing mix. Novitex experts will show what to test, the frequency and calculating ROI.
- Wednesday, March 19: “What’s Your In-Home Strategy,” 3:15 PM to 4:15 PM: Multi-Channel, Integrated, Omni Channel Marketing—whichever term you use—in this session attendees will learn the critical elements to tie Direct mail and other channels for true integration and leverage intelligent data to trigger other channel events. Highlights of this session include developing an In-Home Strategy to round out the other channel events for marketing success and delivering a higher ROI.
For more information about Novitex or the Integrated Document Life Cycle™, visit www.novitex.com.
About Novitex Enterprise Solutions
Novitex Enterprise Solutions is the industry-leading provider of the Integrated Document Life Cycle™ in the Document Outsourcing market. Novitex offers data-driven management of inbound and outbound documents for Fortune 500 companies and government institutions. Novitex processes 6.6 Billion multi-channel transactions each year, enabling greater digital transition for enterprise growth.