CLIF MOJO® Introduces Snack Bars Crafted With Fruit, Nuts and Chunks of Organic Dark Chocolate

CLIF MOJO® Fruit & Nut and CLIF MOJO® Dark Chocolate offer a great-tasting, nutritious source of energy to get the most out of the day

EMERYVILLE, Calif.--(BUSINESS WIRE)--Packed with palate-pleasing ingredients like roasted nuts, chunks of organic dark chocolate and tasty fruits such as organic wild blueberries, Clif Bar & Company is excited to announce its newest line of great-tasting snack bars – CLIF MOJO® Fruit & Nut and CLIF MOJO® Dark Chocolate. Carefully crafted with 70 percent organic ingredients, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate deliver a delightful, convenient and gluten-free snack that supports today’s on-the-go lifestyle.

“At Clif Bar & Company, we aim to create quality organic food, that people love to eat, nourishes their active lives and is good for them and the planet,” said Kevin Cleary, chief executive officer of Clif Bar & Company. “Our athletes and foodies joined forces in the CLIF Kitchen to build a better snack bar by carefully selecting and combining high-quality ingredients that taste great and are nutritious.”

People are increasingly recognizing the advantages of food made with organic ingredients. They understand that the consumption of organic ingredients reduces exposure to chemical fertilizers and synthetic pesticides, and is better for the planet and the communities where their food is grown. In fact, a survey released in January 2013, conducted by the Organic Trade Association (OTA), found that 81 percent of U.S. households surveyed said that they are purchasing organic food. To date, the total organic ingredient usage for Clif Bar & Company totals more than 425 million pounds.

All five flavors of CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate are 200 calories or less, low glycemic, and a good source of fiber. Like all food from Clif Bar & Company, CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate contain zero grams trans fat and do not contain partially-hydrogenated oils, high fructose corn syrup, artificial flavors or synthetic preservatives. Clif Bar & Company also sources ingredients that are not genetically engineered.

CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate are available in five delicious flavors:

• Cranberry Almond featuring tart cranberries and organic almonds
• Wild Blueberry Almond featuring organic cashews and flavorful whole organic wild blueberries
• Coconut Almond Peanut featuring rich and nutty organic peanuts and coconut
• Dark Chocolate Almond Sea Salt featuring big chunks of organic dark chocolate and organic almonds
• Dark Chocolate Cherry Almond featuring big chunks of organic dark chocolate and deep red organic cherries

CLIF MOJO Fruit & Nut and CLIF MOJO Dark Chocolate are available now at select retailers nationwide. (SRP: $1.49/bar; multipack $5.99/5 bars – Cranberry Almond, Wild Blueberry Almond and Dark Chocolate Almond Sea Salt).

About Clif Bar & Company

Clif Bar & Company is a leading maker of nutritious and organic foods and drinks, including CLIF® Bar energy bar, LUNA®, The Whole Nutrition Bar for Women®; and CLIF Kid®, Nourishing Kids in Motion®. Focused on sports nutrition and snacks for adventure, the family and employee-owned company is committed to sustaining its people, brands, business, community and planet. For more information on Clif Bar & Company, please visit www.clifbar.com, check out our Facebook page at www.facebook.com/clifbar and follow us on Twitter at: www.twitter.com/clifbar.