LOS ANGELES--(BUSINESS WIRE)--Monster, Inc. and World Poker Tour® announced today that Monster will become the official headphones at all WPT® Main Tour events around the globe through 2016 through a major TV and live-event sponsorship program of the WPT and its related series. With poker being the only televised sport where players regularly wear headphones during competition and use music to help their focus at the table, this is the perfect partnership.
The partnership will provide Monster with exclusive access to World Poker Tour’s players, and provide the company with a fully integrated marketing and advertising campaign that will see its products featured throughout WPT broadcasts, live events, and across social media platforms over the next three seasons.
“We are partnering with Monster because of their heritage in high-performance audio, creativity and their proven track record of building brands in the audio space. This deal is a natural fit for both brands, and reflects Monster CEO Noel Lee’s vision of working with industry leaders like the WPT to create mutually beneficial partnerships for everyone involved,” said WPT President, Adam Pliska. “This comprehensive deal represents a huge commitment from both parties, and we’re very excited to be working with Monster over the next three years.”
As WPT’s official headphone provider, Monster will make its headphones available for players and guests to test on-site at live, televised WPT Main Tour events, provide headphones to every player who reaches a televised WPT final table, and sponsor segments of World Poker Tour’s highly rated programming, including the Monster Hand of the Day. In addition to its integration into existing WPT events and broadcasts, Monster will sponsor the Monster Invitational, a six-player charity tournament that will be held in 2014 and filmed for broadcast as a special two-part episode airing in World Poker Tour’s 13th season.
“The partnership between World Poker Tour and Monster has already begun, and we are thrilled to be able to share Monster headphones with the WPT players around the world,” said Head Monster Noel Lee. “At Monster, we understand poker players enjoy listening to their favorite tunes at the table since it keeps them focused. In many situations, from bad beats to tough decisions, listening to music keeps them from tilting, and we’re confident the WPT players will appreciate the quality and comfort of Monster headphones.”
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 12th season, which will air on FSN in the United States. Season XII of WPT is sponsored by ClubWPT.com, a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. ClubWPT.com also sponsors Season I of the new WPT Alpha8 series of super-high roller poker tournaments which is currently in production and which will air on FOX Sports 1 in the United States. WPT participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of bwin.party digital entertainment plc. For more information, go to WPT.com.
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About Monster
For the past 35 years, Monster® has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered the sound of Beats® headphones, and has since become the world’s leading manufacturer of high-performance headphones, all featuring Pure Monster Sound™ technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less-than-fortunate circumstances through Monster Cares®. Above all, Monster does what it does Because The Music Matters.
Explore the world of Monster at www.monsterproducts.com. To become a fan of Monster® products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).