BOSTON--(BUSINESS WIRE)--Publishers, third-party tech providers and media channels have a new contact at OwnerIQ. SVP of Publisher, Strategic Relations Chris Greig will lead the Path-to-Purchase media pioneer’s burgeoning relationships with shopping and price-comparison sites, deal sites, and product-support sites.
Greig joins OwnerIQ from Valassis Digital, where he served simultaneously as VP of business development for Brand.net and VP of operations for Valassis Audience Network.
“Our strategic relationships with major publisher brands, such as shopping comparison and coupon sites, have always been key components of our innovative Path to Purchase solution,” said OwnerIQ CEO Jay Habegger. “Chris brings the experience necessary to keep our current publisher partners happy while continually expanding this portfolio.”
Greig will also be responsible for establishing and optimizing OwnerIQ’s strategic technology relationships, which focus on growing OwnerIQ’s targeting and analytics suite. He will also look for opportunities to bring OwnerIQ’s digital shopper marketing products to new customer groups.
“In a very competitive landscape, OwnerIQ stands out,” said Greig. “Its unique business model delivers on its promises. I’m impressed with the leadership and culture of OwnerIQ, and am honored to be able to help such an impressive company reach its full potential.”
OwnerIQ is pioneering the concept of Path to Purchase Media. It transforms consumers' interactions with products and brands along the path to purchase into powerful new online advertising solutions and marketing channels.
The company’s unique data and technology powers its Path to Purchase targeting solutions. It sources its data directly from more than 300 data partners, comprising some of the most popular websites used by consumers along the path to purchase: retailers, manufacturers, price-comparison engines, coupon sites, and product-support sites.
OwnerIQ designed its technology to maximize the performance of its unique Path to Purchase data in the world of programmatic buying. CoEx, its data management platform (DMP), tags and catalogs more than a billion consumer product and brand interactions per month. OPTMS, the company’s demand side platform, or DSP, is integrated with every major inventory pool - seeing billions of pre-filtered advertising opportunities via real-time bid, or RTB, each day.