HORSHAM, Pa.--(BUSINESS WIRE)--Marketing Systems Group, a leading provider of products, information and services to the survey research community, today announced a strategic partnership with SM Research, a Canadian-based survey research firm.
With over 60 years of combined experience in the survey and market research industries, MSG and SM Research can provide research data and solutions across North America and the world.
“An MSG and SM Research partnership is a natural fit,” said MSG President Jerry Oberkofler. “With SM Research’s history of being a leading provider of Canadian samples and information and MSG’s standing as the most trusted name in American data solutions we see a great business opportunity.”
“The team at SM Research is committed to providing fast, accurate and personalized service,” said SM Research Chair Hilde Reis-Smart. “We continue to build on our experience through ongoing innovation to meet our clients’ needs. We are extremely excited to partner with MSG!”
About SM Research
SM Research, founded in 1976, provides technical solutions to survey research problems with high-speed turnaround on listed/RDD samples, data merge and purge, telephone appending, address validation and correction, survey data ascription and weighting, census tabulation, trade area profiling and mapping, geocoding, advanced ad hoc statistical analyses and reach/frequency models for outdoor ad measurements. SM Research is headquartered in Markham, Ontario, Canada. For more information about SM Research visit www.smres.com.
About Marketing Systems Group
Marketing Systems Group is a major provider of innovative products, services and information solutions designed specifically for the survey research community. The company is headquartered in Horsham, PA in suburban Philadelphia and has been in operation for more than 25 years. MSG continues to invest in people and technology to meet the needs of the research community. Its products include the Genesys sample generation system, the PRO-T-S researchPredictive dialing system, and the ARCS panel management system. For more info about Marketing Systems Group visit www.m-s-g.com.