SEATTLE--(BUSINESS WIRE)--Blue Rooster (www.bluerooster.com), an interactive agency and technology company specializing in developing and driving adoption of Global 500 intranets, today announced that it has received $3 million in private equity funding from PFU Limited, a wholly owned subsidiary of Fujitsu, as the first installment of a multi-stage investment that has not yet been completed.
The company plans to use proceeds to further its strategic objectives, including the opening of an office in Hong Kong to serve its clients with operations on the Pacific Rim, as well as the establishment of a Strategy Practice within the growing 65-plus employee organization. Blue Rooster’s Strategy Practice Area is dedicated to helping Global 500 clients to more efficiently plan, build, and drive adoption of collaborative intranets and mobile-related solutions. Blue Rooster also plans to expand an office in New York City to serve clients on the East Coast. A profitable, Seattle-based company that was founded in 2000, the company has had zero outside investment prior to today’s announcement.
To head the Strategy Practice, Blue Rooster also announced today that it has hired Todd Ray as Executive Vice President of Strategy, effective immediately. Ray comes to Blue Rooster following eight years of senior leadership experience at Microsoft as part of its business strategy consulting team. At Microsoft, he helped many of the company’s largest enterprise-level clients maximize the value of their investment in Microsoft business user-facing software and online services including SharePoint, a longstanding area of expertise for Blue Rooster. In all, Ray has nearly three decades of technology consulting leadership experience and had worked directly with Blue Rooster on several major client projects while at Microsoft.
“Today is a major milestone for Blue Rooster, as PFU clearly has seen the future we are working on and we are thrilled that they want to be a part of this vision. PFU’s already strong association with Global 500 companies aligns well with Blue Rooster’s agile approach as we continue to build a global agency,” said Kevin Conroy, Blue Rooster founder and president. “As a company whose core mission is to facilitate improved collaboration within global enterprises, we are excited to simultaneously be opening a new Hong Kong office, adding a proven leader like Todd Ray to head our new Strategy Practice and to have funding dedicated to furthering these and other efforts.”
Conroy continued, “Our business is extremely healthy and we continue to be tasked with leading larger roles inside of the companies we service.”
“I have worked closely with Kevin and his team at Blue Rooster for the past several years while at Microsoft, and I am thrilled to now have a hand in leading our new Strategy Practice as well as helping to guide overall direction for the company,” said Todd Ray, Blue Rooster EVP of Strategy. “During the past several years, there have been a lot of questions about the value of investments in enterprise collaboration, social computing and other digital experiences. Blue Rooster is exciting to me because we can uniquely address these problems by merging strategy with first-class design and user experience services.”
About Blue Rooster
Building the Globally Connected Enterprise™, Blue Rooster (www.bluerooster.com) is a design and technology agency specializing in solutions for the Global 500. The company’s core focus is on enterprise applications and mobile solutions for today’s consumer-focused world. With a US-based team of UX designers, business strategists and software engineers, Blue Rooster delivers the connected user experience that is required to succeed in today's marketplace; accessible anywhere, anytime. Blue Rooster provides services to Global 500 companies in Pharma, Healthcare, Consumer Products, Financial Services, Logistics, Energy and Technology, working with such clients as FedEx, Abbott Labs, Chevron, Eli Lilly and Microsoft.