ST. LOUIS--(BUSINESS WIRE)--Vi-Jon Inc., the manufacturer of Germ-X brand hand sanitizer, is issuing an apology to teachers for a spelling error that appears on their specially designed back-to-school bottles. To make amends for this oversight, Germ-X recently launched a Facebook page (www.facebook.com/germx) that will focus on engaging its fans with fun, educational content and a coupon offer.
The typo-bearing label, resembling colorfully doodled scholastic lined-notebook paper, encourages students and teachers to personalize the bottles with a “permenant” marker. After catching the mistake, Germ-X decided to get out in front of the error and have some fun with it.
“We view the misspelling as a unique opportunity to engage the very teachers we hope will stock their classrooms with Germ-X,” said Anne McNamee, senior brand manager, Vi-Jon. “We may not know how to spell ‘permanent,’ but we do know how to spell I’M S-O-R-R-Y!”
McNamee hopes the new Facebook page will be a dynamic resource for teachers and parents alike. Additionally, a coupon for 50 cents off the purchase of any two 8 oz. or larger bottles of Germ-X will be available for users who Like the page.
“As a mom of three, I understand how hard teachers work to nurture our children’s learning and growth, and the impact they have on their students,” McNamee said. “But what a great example for teachers to use to reinforce the value of those weekly spelling tests!”
In the meantime, Germ-X hopes that teachers don’t grade the brand too harshly for its spelling error.
Said McNamee, “There’s no ‘A’ in Germ-X, but we are going to try our best to earn one.”