SEATTLE--(BUSINESS WIRE)--Two months following its acquisition by Yahoo!, Tumblr is partnering with Simply Measured to introduce enterprise-level analytics for marketers that go beyond likes and reblogs to analyze engagement, benchmark against competitors, and measure performance in-context with other social networks. Made possible through an integration with Gnip’s full access to the Tumblr data fire hose, the offering features four comprehensive reports, available today to all Simply Measured customers.
Top brands are embracing Tumblr's unique advantages as a core part of their social strategy – including posts that last longer than other networks and engagement driven by amplification, not just direct followers. In fact, nearly half of all reblogs from brands occurred more than 30 days after initial post. As a result, brands need sophisticated tools to understand how their blog content is performing, and how to use the network in tandem with other social platforms to reach and engage audiences in impactful ways.
"Tumblr is an important network for many of our clients," said Ian Schafer, CEO and Founder of digital agency Deep Focus. "With an active and interested user-base, the opportunity there is huge. The way Simply Measured has brought Tumblr data into the same system as our other networks has been very helpful. Pairing Tumblr with the Simply Measured data we love helps us understand our consumers and audience better than ever."
Simply Measured’s Tumblr analytics feature four distinct reports and comprise the most extensive Tumblr analytics available today. Users can now measure Tumblr alongside other channels, including Facebook, Twitter, Instagram, YouTube, Vine, LinkedIn and Google+ to show the relationship between content marketing, traffic and audience interactions. Reports include:
- Tumblr Blog Report: Analyze the engagement of your posts, understand the amplification and longevity of reblogs, track your follower growth and engagement, and identify your brand’s influencers.
- Tumblr Blog Report with Google Analytics: Measure all aspects available in the Tumblr Blog report, and include data around traffic sources and user behavior.
- Tumblr Competitive Analysis: Benchmark your brand against any 10 Tumblr blogs. See how you compare in terms of posts, reblogs, amplification and even engagement outside of Tumblr.
- Complete Social Media Snapshot: Measure your efforts on Tumblr in-context with Facebook, Twitter, Instagram, YouTube, Vine, LinkedIn and Google+. Compare audience size and growth, and post engagement across all major networks.
Simply Measured now provides the most comprehensive analytics and reporting solution providing support for nine major social networks, and is the only social analytics platform certified by Facebook, Twitter and Tumblr.
“We’re excited to partner with Simply Measured to bring these enterprise-level analytics to brands and agencies,” said Lee Brown, Global Head of Sales at Tumblr. “As brands increasingly find their audience on Tumblr, it's important for them to understand the deep engagement and see how valuable that interaction is. Simply Measured helps to put it all together, delivering insights from the Tumblr network that everyone can appreciate.”
“Tumblr is a recognized leader in the social space. The social blogging platform is now a key channel for digital marketers to create content, engage with valuable audiences and drive traffic,” said Adam Schoenfeld, CEO of Simply Measured. “At Simply Measured, we help social media managers gain deeper insights in less time with reporting that is easy to access, consume and share. Tumblr has a similar philosophy with their simple, effective and beautiful publishing platform. The partnership is a natural fit, and we’re excited to launch this new offering with certified status from Tumblr.”
To measure your brand’s performance on Tumblr, visit: http://simplymeasured.com/tumblr-analytics/.
About Simply Measured
Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 30 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 30 percent of the top 100 global brands and more than 60,000 users. Learn more at http://simplymeasured.com.
About Tumblr
Tumblr is a media network powered by an army of independent creators and home to an audience of more than 300 million unique visitors. Founded by David Karp in 2007, Tumblr is headquartered in New York City.
About Gnip
Gnip is the world's largest and most trusted provider of social data, serving customers in a range of industries from social media monitoring and business intelligence to finance and government. Gnip's customers deliver social media analytics to more than 95% of the Fortune 500. Gnip delivers more than 120 billion realtime social data activities each month, providing access to data from dozens of sources including Twitter, Foursquare, Tumblr, WordPress, Disqus and more. For more information, email info@gnip.com or visit http://gnip.com.
